RT-CDP Lead

3 days ago

Brampton Ontario, Peel region, Canada Tata Consultancy Services Full time

About TCS:


Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 55 years. Its consulting-led, cognitive powered portfolio of business, technology, and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS has over 615,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $27.9 billion in the fiscal year ended March 31, 2023, and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.



Skills and Responsibilities:

•Technical expertise in AEP, RT-CDP and Adobe Experience Cloud, Knowledge of best practices for data management, segmentation and personalization

•Proficiency in Adobe Experience Platform (AEP), including XDM schemas, datasets, and data views.

•Experience with data integration tools and processes.

•Familiarity with other Adobe Experience Cloud products, such as Adobe Analytics, Adobe Audience Manager, and Adobe Journey Optimizer.

•Experience with data integration tools and processes.

•Proficiency in SQL and data manipulation.

•Detailed knowledge of the guardrails/limitations of the platform.

•How to build Journeys and campaigns which combine event and batch data.

•Using complex XDM with arrays for personalization and audience selection.

•Methods to fully test and QA campaigns and journeys.

•Use of reporting tools such as Customer Journey Analytics (CJA) and extraction of data from AEP for external MI Reporting.

•Experience of managing/stitching batch and real-time data from multiple sources.

•Expertise in core web technologies including XML, HTML5, CSS, client/server-side-scripting languages such as JavaScript preferably using SPA (Single page application) and web services development using RESTful implementations.

•Proficient knowledge of the end-to-end campaign lifecycle, web content management, content publishing / deployment, and delivery processes

•Strong understanding of SDLC methodologies (Agile, SCRUM)

•Ability to estimate effort for projects and define teams with appropriate skills to deliver the projects.

•Experience/ understanding of another Adobe stack:

•Adobe Analytics

•Adobe Target

•Audience Manager

•Adobe Campaign

•Customer journey Analytics

Roles and Responsibilities:

•The AEP developer will be required to develop, manage, and optimize our Adobe Experience Platform (AEP) to ensure seamless data integration and high performance.

•Integrate data from various sources, including CRM systems, web analytics, social media, and other customer data platforms, into AEP.

•Design and configure XDM schemas, datasets, and data views in AEP to support business requirements.

•Implement and manage real-time customer profiles in AEP, ensuring accurate and up-to-date customer data.

•Manage identity resolution processes and ensure data governance and compliance with relevant regulations.

•Develop and maintain APIs to integrate AEP with other Adobe Experience Cloud products and third-party systems.

•Collaborate with analytics teams to leverage Adobe Customer Journey Analytics (ACJA) for insights and optimization.

•Assist in developing advanced segmentation and personalization strategies using Adobe Journey Optimizer (AJO).

•Provide technical support and troubleshooting for AEP-related issues, ensuring minimal disruption to business operations.

•Create and maintain documentation for AEP processes and provide training to relevant stakeholders.


Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please inform Human Resource


Thank you for your interest in TCS. Candidates that meet the qualification for this position will be contacted within a 2-week period. We invite you to continue to apply for other opportunities that match your profile.

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