CJA Technical Lead

3 weeks ago

Brampton, Canada Tata Consultancy Services Full time

Inclusion without Exception

TCS is an equal opportunity employer, and embraces diversity in race, nationality, ethnicity, gender, age, physical ability, neurodiversity, and sexual orientation, to create a workforce that reflects the societies we operate in. Our continued commitment to Culture and Diversity and is reflected in our people stories across our workforce implemented through equitable workplace policies and processes.


About TCS

Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 55 years. Its consulting-led, cognitive powered portfolio of business, technology, and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS has over 615,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $27.9 billion in the fiscal year ended March 31, 2023, and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.


Skills and Responsibilities:

•Technical expertise in AEP, RT-CDP and Adobe Experience Cloud, Knowledge of best practices for data management, segmentation and personalization

•Experience in delivery of AEP engagements. Must have handled at least 2-3 AEP implementations in a technical architect role.

•Understanding the Adobe products strengths compared to Adobe Campaign and when it’s appropriate to use which tool.

•Detailed knowledge of the guardrails/limitations of the platform.

•How to build Journeys and campaigns which combine event and batch data.

•Using complex XDM with arrays for personalization and audience selection.

•Methods to fully test and QA campaigns and journeys.

•Use of reporting tools such as Customer Journey Analytics (CJA) and extraction of data from AEP for external MI Reporting.

•Experience of managing/stitching batch and real-time data from multiple sources.

•Experience of using Adobe Journey Optimizer (AJO) Ultimate for decisioning.

•Experience of migrating from Adobe Campaign (ACM) to Adobe Journey Optimizer (AJO)

•Technical certifications across one or more of the products mentioned above.

•Expertise in core web technologies including XML, HTML5, CSS, client/server-side-scripting languages such as JavaScript preferably using SPA (Single page application) and web services development using RESTful implementations.

•Proficient knowledge of the end-to-end campaign lifecycle, web content management, content publishing / deployment, and delivery processes

•Strong understanding of SDLC methodologies (Agile, SCRUM)

•Ability to estimate effort for projects and define teams with appropriate skills to deliver the projects.

•Experience/ understanding of another Adobe stack

•Adobe Analytics

•Adobe Target

•Audience Manager

•Adobe Campaign

•Customer journey Analytics

Roles and Responsibilities:

•The AEP Architect will be responsible for leading the design, development, and implementation of the AEP architecture, ensuring that it aligns with business objectives, meets customer needs, and complies with all relevant regulations and standards.

•Build XDM schemas for batch and streaming datasets, configure Source and Destination connectors, build Segments and queries as per defined use cases.

•Build profile identity stitching and applying data governance and security policies in regulated industry like Insurance Services.

•Integrate AEP and its application solutions i.e. Real-Time Customer Data Platform (RT-CDP), Customer Journey Analytics (CJA) with Adobe Experience Cloud solutions to drive the users’ cases.

•Evaluate new product features, conduct POC

•*s and help evaluate how they can be used to drive Use cases.

•Develop capable features such as multi-site and multi-channel delivery, personalization/targeting, content aggregation & syndication, multi-lingual support, automated workflow management, social media etc.

•Manage a team of developers and quality engineers to ensure that the solutions developed meet the clients

•requirements to the highest quality standards

•Estimate, design, code, test and deploy small to large-sized modules of a marketing technology project using one or more Adobe Experience Cloud products

•Lead team activities like sprint planning, backlog grooming, demos and retrospectives

•Diagnose and resolve technical problems related to content management implementation

•Conduct code reviews for ongoing projects to ensure optimal code quality and appropriate design patterns are used

•Act as the overall solution owner for your projects ensuring timeliness and quality of delivery of the projects you oversees.


Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please inform Human Resource.


Thank you for your interest in TCS. Candidates that meet the qualification for this position will be contacted within a 2-week period. We invite you to continue to apply for other opportunities that match your profile.

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