Marketing Officer

1 month ago

Banff Alberta TL, Calgary region, Canada Banff Centre for Arts and Creativity Full time

Marketing Officer

Banff Centre for Arts and Creativity aims to inspire everyone who attends our campus – artists, leaders, and thinkers – to unleash their creative potential.

We acknowledge, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain. In the spirit of respect and truth, we honour and acknowledge the Banff area, known as “Minhrpa” (translated in Stoney Nakoda as “the waterfalls”) and the Treaty 7 territory and oral practices of the Îyârhe Nakoda (Stoney Nakoda) – comprised of the Bearspaw, Chiniki, and Goodstoney Nations – as well as the Tsuut’ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai. We acknowledge that this territory is home to the Shuswap Nations, Ktunaxa Nations, and Metis Nation of Alberta, Rockyview District 4. We acknowledge all Nations who live, work, and play, help us steward this land, and honour and celebrate this place.

The Opportunity

The Marketing Officer prepares, implements, and evaluates marketing and communication plans for Banff Centre in collaboration with program, service, and administrative areas. The objective of this position is to increase awareness, understanding, appreciation and participation in events, programs, conferences, and services of Banff Centre.

Roles and Responsibilities

Reporting to the Marketing Director, below are some key accountabilities:

  • Prepare and present strategy, implement plans to execute campaign deliverables, and evaluate marketing and communication plans in conjunction with program areas.
  • Develop and maintain budgets for marketing and communications plans, materials, and activities; track spending; and provide monthly and quarterly financial reports.
  • Create, coordinate and distribute promotional materials and other assets for marketing.
  • Develop and maintain relevant contact databases for the successful implementation of marketing and communications plans.
  • Show leadership in positioning and branding Banff Centre by communicating and implementing the key messages and visual identity adopted by Banff Centre.
  • Work with Development and the program areas to develop and implement fundraising proposals.
  • Create reports and analyze data related to marketing and communications initiatives.
  • Organize and maintain records and archives of all promotional material produced.
Qualifications and Educational Requirements
  • 5+ years of related experience is required.
  • Undergraduate degree or diploma in communications, marketing, public relations, or a related field.
  • Experience with an arts organization, tourism and hospitality, entertainment, or a conference/business centre is required.
  • Experience with arts marketing, post-secondary education marketing, B2B marketing, event planning, destination marketing, and/or tour operators is an asset.
  • Thorough knowledge of marketing and communications practices and planning.
  • Exceptional customer service skills that focus on understanding needs of the client, such as programs, services, and administrative areas. Excellent interpersonal communication.
  • Highly motivated; self-starter with the ability to work under broad direction without close supervision.
  • Strong creative thinking with a keen attention to detail.
  • Strong organization and project management skills with ability to successfully manage multiple tasks and projects.
  • Strong copywriting skills.
  • Flexible and adaptable to changing priorities and tasks.
  • Budgeting experience.
  • Proficient with MS Office Suite of products and familiarity with digital and email marketing.
  • A team player with excellent interpersonal communication.
  • Effective problem solver with the ability to seek collaborative and creative solutions.
  • Bilingual (French and English) is an asset.
Special Requirements
  • Due to the nature of the job, this position requires the candidate to be available to work a flexible, irregular schedule and weekends.
Employment Terms and Benefits
  • In accordance with CUPE 4318, this is a unionized, salaried support staff position, subject to a 6 month probation period.
  • The annual salary for this position is $59,196.84, based on working 40 hours per week.
  • The successful candidate will have access to a range of benefits through Alberta Blue Cross and will be eligible to participate in our defined benefit pension plan.
  • Benefits of working at Banff Centre are:
  • Transitional staff housing options (based on availability).
  • Professional development.
  • Employee Assistance Program.
  • Hybrid work environment (3 days in the office, 2 days remote).
  • Health care spending account.
  • Staff cafeteria and restaurant discounts.
  • Onsite fitness facility at a discounted rate – first month free for new staff
Application Process:
  • We are accepting applications for the Marketing Officer position until a suitable candidate is found.
  • Candidates offered a position with Banff Centre, in this capacity, will be required to obtain a criminal record check verifying a clear record before a final job offer can be finalized.
  • Visa Requirements: Candidates must be legally eligible to work in Canada. Banff Centre is unable to assist candidates in obtaining Canadian work authorization.
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