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Performance Marketing Manager

3 months ago

Toronto, Ontario, Canada Rose Rocket Full time
Rose Rocket is a market leader in Transportation Management Software.

We're a startup going after the $700+ billion dollar trucking industry, leading the shift to SaaS while revolutionizing the way trucking companies sell, service, and innovate.

We are a "more human, less corporate" culture that is built around doing work that matters, winning as a team, and celebrating success.

We'd love to hear from you if you want to build this with us.


We understand that joining a team is one of the most important decisions you make, and adding a team member is one of the most important decisions we'll make.

Through our process, we want you to get to know us and understand how you approach problems, learn, and what motivates you.


Description
Rose Rocket is looking for a Performance Marketing Manager to join our Marketing Team.

This role has the opportunity to shape and own our paid marketing strategy and execution, which is an instrumental part of Rose Rocket's acquisition strategy.


Why we're excited
The trucking industry is a vital and important aspect of our economy.

The people who make all of this happen deserve a great product that makes their days better, and we're proud to have been serving this audience for the last 7 years.

Our growth has been fuelled by strong marketing efforts, paired with growing industry demand for modern software.

Heading into the next stage of our growth, we're focused on generating more demand, and paid channels are a vital element of this strategy.

This means that you will get a front seat in a high-growth startup where your work directly impacts the top-line revenue of the company.


Job responsibilities

  • Responsible for our paid and organic channels and their results, including but not limited to Search, Display, Remarketing, Social, and Organic
  • Manage our paid budget and Return on Ad Spend accordingly to meet monthly pipeline goals, including but not limited to optimizing for the right channel mix, bid optimization, budget spend, and other available tactics
  • Track KPIs and leading indicators of performance, while adjusting campaigns as needed on a daily or weekly basis
  • Expanding on our SEO strategy, with programmatic and editorial SEO practices
  • Run performance testing against ad copy, landing pages, and other variables to optimize for performance improvements month over month
  • Scaling channels that work, while testing new channels to prepare for future scalability and reach
  • Conduct performance analysis of customer acquisition funnel to identify gaps that lead to higher conversions. Work with the Marketing team to come up with new copy, landing pages, ads, and campaigns that will improve funnel performance.
  • Conduct research on a regular basis to learn more about our personas and their online activities that can lead to higher engagement or performance for Rose Rocket's product
  • Keep up to date with best practices and trends in the performance marketing space

What you will bring to the team

  • At least 24+ years of related performance marketing experience, especially in an agency or startup environment.
  • Handson experience with channels including paid search, social, display, video, and attribution methodology
  • Track record of improving performance in a client or company's paid channels you know which levers to pull to test and impact performance and you are restless until you get the best results you can get out of your given budget
  • Handson experience setting up channels from scratch and managing the backend (search, social, programmatic, and more)
  • Strong collaboration abilities no team member works alone in marketing, and you thrive in a team environment where each member's skills are put to good use
Don't sweat it if you don't have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you

Perks & Benefits at Rose Rocket
A comprehensive benefits program + health care spending account

Parental leave top-up

Stock option plan

A Macbook and a sweet tech equipment combo to get you started

Start with three weeks of vacation (with an option to purchase an additional week every year) + winter holidays office closure and 3 personal days

Downtown Toronto office complete with an in-house coffee shop, music room, library and a few other lifestyle perks that keep our days fun

Equal Employment Opportunity


Rose Rocket does not discriminate in hiring or terms and conditions of employment because of an individual's race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.