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Community Relations Manager
3 months ago
Delmanor is an equal opportunity employer. We offer competitive benefits and incentive programs, which reflects the high value we place on our team members.
Our commitment to ongoing training provides each team member the opportunity for professional development while keeping pace with current best practices.
The Community Relations Manager, is responsible for the development and implementation of site specific marketing and sales programs to achieve occupancy targets, and provides move-in and administration support to ensure a seamless transition for all new Residents.
KEY RESPONSIBILITES
- Ensures all occupancy targets are met, with the ultimate objective of full occupancy with a waiting list.
- In conjunction with the General Manager and Director, Sales & Marketing, develops an annual marketing plan, including budget and participates in the development, implementation and evaluation of annual residence and departmental directives.
- Assists in the implementation of sitespecific marketing programs, and is accountable for proper management of the sitecontrolled elements of the marketing budget.
- Provides input to the product and services offered, and how these should be changed to meet evolving client demands.
- Provides input annually on occupancy projections, suite rates and Resident rate increases.
- Coordinates materials management within the department including vendor contacts, purchasing and inventory control.
- Completes and submits all Marketing reports by specified deadlines.
- Monitors, tours the competitors and ensures competitor information is kept current and their brochures, ads, prices, etc. are on file.
- Maintains an uptodate knowledge of all relevant policies and procedures.
- Maintains an awareness of industry trends and activities and their impact upon the site.
- Maintains professional competence and contacts with external colleagues by attending workrelated conferences and seminars.
- Responsible for entering leads and ensuring there is regular follow up of all prospective inquiries using
_MoveN _database. - Develops and executes an annual community outreach plan which may include:
speaking engagements
sponsorships
membership in community organizations
service or community or volunteer boards
organization of major community events held at the residence
use of site by appropriate community groups
- Develops and maintains a community mailing list including prospects, healthcare professionals, realtors, funeral homes, lawyers, Senior centre's and groups, appropriate charities and social service agencies, financial planners, churches & other places of worship, local politicians, and other assorted referral groups.
- Encourages Residents, team members, healthcare professionals, realtors and others to refer prospective Residents.
- Promotes the Delmanor referral program.
- Responds to all marketing inquiries in a professional, personal and timely manner with the goal of making facetoface contact with each qualified individual.
- Manages the relationship between the site and the prospective Resident and his/her family, while inspiring them to make a timely and appropriate decision based on mutual objectives.
- Facilitates a smooth sales process by ensuring any health assessment requirements are complete, deposit and occupancy agreement is correctly completed, and all departments are notified as per specific site procedures. Assist in the assessment of the suitability of each prospective Resident with regards to health and lifestyle.
- Facilitates and ensure a smooth transition for new Residents by helping to coordinate moveins and initiates a smooth transition for the prospective Resident by communicating key movein information to site department managers.
- Provides necessary information to weekend duty manager/site personnel designated to answer inquiries and/or conduct tours in his/her absence.
- Assists with the set up and maintenance of model & guest suites as required.
- Responds to and handles all Resident complaints as they relate to the department with the scope of his/her authority and responsibility; refers larger issues to General Manager.
- Maintains a marketing presence with current Residents via attendance at Resident events (for example wearing costumes, Resident Holiday parties, anniversary celebrations, etc.)
- Since this manager interacts very closely with all other departments it is crucial that he/she understands the operating priorities of all departments in the building and works with all department managers in a respectful and collaborative manner.
- Other duties as assigned.
SKILLED KNOWLEDGE REQUIREMENTS
- Marketing / Sales experience
- Strong closing skills
- Relationship Management
- Presentation/Public speaking skills
- Proficient computer skills (Excel, Word)
QUALIFICATIONS
The person in this role should have a_ _Post Secondary education, wi
