Marketing and Communications Partner

2 weeks ago

Edmonton, Alberta, Canada MacEwan University Full time

MARKETING AND COMMUNICATIONS PARTNER

OFFICE OF COMMUNICATIONS AND MARKETING, UNIVERSITY RELATIONS

Competition No.

CATEGORY

SALARY

CLOSING DATE

  • Full-Time Continuing (35 hours per week)
MSA Band F (Steps 1-8): $ $48.88 per hour

May 5, 2024
About Us:

  • MacEwan University is where caring faculty help people connect their passions to their future paths. Located in the heart of Edmonton's diverse and dynamic downtown community, and on the traditional lands of Treaty 6 First Nations and homelands of the Métis people, MacEwan is known for exceptional undergraduate learning. With its dedication to teaching excellence, informed by scholarly research, innovation, and creative activity, MacEwan provides an exceptional collaborative and supportive learning environment with a commitment to human rights, environmental sustainability, and opportunities for community engagement. We are committed to creating an equitable, diverse, inclusive, and welcoming community for all peoples, cultures, and identities.
  • Our comprehensive undergraduate university offers 59 programs to more than 18,000 full
- and part-time students in business, communications, community and human services, design, fine and performing arts, health, humanities, natural science, nursing, public safety, and social science. Through a wide array of experiential learning opportunities, and strategic relationships in the community, we partner with others to produce graduates of stature. Along with a robust grounding in their chosen disciplines, MacEwan students are given durable life skills that prepare them to take on the world.

Opportunity:


MacEwan University is seeking an adaptable and strategic Marketing and Communications Partner for a full-time continuing opportunity with our Office of Communications and Marketing (OCM).

Reporting to the Integrated Marketing Manager, you will steward the MacEwan brand and be a trusted collaborator, advisor, and project manager.

As a primary advisor for your clients, you will focus on understanding their goals and translating them into tangible marketing and communications recommendations, solutions, and consultations in alignment with institutional priorities.

As needed, you'll collaborate with colleagues within the broader OCM and Web Services teams to provide client support, develop project plans and briefs and see projects through to completion and evaluation.


Key responsibilities include:

  • Building collaborative relationships with academic units and administrative areas to support their objectives while ensuring alignment with the strategic priorities of the university;
  • Scheduling and attending regularly scheduled client meetings;
  • Providing strategic recommendations, consultation, guidance and advice on marketing and communications efforts, plans, and opportunities for the assigned client group(s);
  • Engaging with the Web Services department to translate specific client goals and requirements so that they can provide the necessary client support, consultation, and resources;
  • Monitoring, evaluating, and reporting on the success of marketing and communications efforts, including evaluations, analytics review and analysis, reports and client/team debriefs;
  • Serving as a brand steward, ensuring accuracy and consistency of communications and marketing materials and alignment with editorial style, brand, and visual identity guidelines;
  • Writing and developing content for communications and marketing materials;
  • Identifying risks and opportunities that require input or consultation from management or other departments;
  • Engaging in research, development, and evaluation of both the current and prospective student experience in support of OCM efforts;
  • Collaborating with social media, advertising, and web services to ensure marketing efforts are measured and analyzed;
  • Coordinating the production and distribution of marketing collateral and digital content;
  • Liaising and consulting with other marketing and communications units within the university to ensure consistency and share ideas;
  • Liaising with external designers, typesetters, printers, photographers, suppliers and other university departments as required; and
  • Researching and staying current on industry best practices, and trends and continuously seeking to identify opportunities for continuous improvement, automation, innovation, efficiency, and cost savings.

SKILLS:

You will have:

  • Strategic thinking, creativity, problem solving, critical thinking and decisionmaking skills with keen attention to detail;
  • Strong relationshipbuilding, influencing and consultation skills and a proven commitment to customer service;
  • Expertise in the areas of project management, communications, and marketing strategy;
  • Excellent organization, time management, and project management skills with the ability to manage multiple projects at once, efficiently prioritizing work and negotiating on conflicting ti

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