Communications & Marketing Manager

2 weeks ago

Edmonton, Alberta, Canada CKUA Radio Foundation Full time
We are an inclusive, creative, hardworking group on a musical mission to enrich lives and support the arts.

As a member of the CKUA team, you'll enjoy a music-centric, arts-focused office culture and a professional, eclectic mix of colleagues.

CKUA also offers bright, modern workspaces from the beautifully restored Alberta Hotel in Edmonton and Calgary Foundation CKUA Studio at Studio Bell (when we are not working remotely).

_

Our team currently seeks a

Manager - Communications & Marketing


Working in an ever‐evolving arts and culture environment and media landscape, you will strategically develop, plan and implement integrated brand and channel marketing strategies for CKUA's on-air and digital properties.

In this role you will also collaborate as a team player across CKUA, to drive the marketing and communication strategies for fundraising campaigns, special events and other donor engagement and stewardship activities to produce ongoing and impactful results for both audience development and revenue generation.

You will bring extensive knowledge of marketing and communications strategies and experience in a related industry and proven results in optimizing marketing strategies to expertly guide the audience journey from listener to donor.


Your key areas of responsibility will include:
Brand Strategy, Channel Marketing and Communications

  • Developing and executing integrated and measurable marketing and communications strategy and annual plan. Establish key performance indicators, benchmarks/metrics and analyze data for marketing and other initiatives to achieve year over year growth in audience and donors.
  • Bringing a creative and customerobsessed approach to managing CKUA's digital and social media accounts and onair promotions. Planning, creating and delivering engaging, relevant, prompt and shareable content and distributing that content purposefully across digital and social channels.
  • Elevating the audience and donor experience to cultivate and convert CKUA audiences into loyal listeners, followers, and donors.
  • Reporting to the Director, Community Relations and working collaboratively as a team player across CKUA, the Communications and Marketing Manager's direct contributions ensure the audience journey leads to longterm financial sustainability for CKUA and is representative of the CKUA brand and mission as a donorsupported, communitycentric entity.
Merchandise and Online Store

  • Developing, plan and implement a strategy for branded SWAG, seasonal merchandise and reopening of CKUA's online store.
  • Working collaboratively with the Marketing & Partnership Manager develop, plan and implement promotional strategies to support achievement of sales targets for merchandise.
  • Working collaboratively with the Development Manager develop, plan and implement strategies to use branded merchandise to support donor stewardship program and the achievement of revenue targets for annual fundraising.
  • Working collaboratively with the Events & Volunteer Manager, develop, plan and implement strategies for distribution of promotional SWAG at CKUA events and using volunteers to support inventory and distribution.
Contesting and Special Event Activation

  • Working collaboratively within a crossfunctional events and production team, lead the development, planning and implementation for digital contesting and onsite marketing activations to creatively support CKUA's strategic priorities for audience and revenue development.
Staff Supervision & Collaboration

  • 3.5 FTE

Direct Reports:
Digital & Social Marketing Coordinator, (2 FTE) Communications Coordinator (1.5 FTE)

  • Member of Community Relations Management Team working closely with Director and Managers of Development and Events and Volunteers and staff. Other internal collaborative working relationships include CKUA Leadership Team, Content & Production Services, IT/Engineering and Finance/Administration and Announcers Team.
  • Supervising and coordinating external professional services as needed.

You will have proven the ability to:

  • Embody CKUA's organizational values: Community | Diversity | Inclusion | Creativity | Curiosity | Authenticity
  • Lead with compassion and empower your teams while coaching and supporting.
  • Create and execute strategies that support the goals of the organization and maximizes the skills and talents of the teams they are working with.
  • Be a collaborative team player who can build consensus across the organization and navigate many relationships and stakeholder groups.
  • Be a creative storyteller who can bring the CKUA brand to life and translate CKUA's brand voice into multichannel assets that achieve specific marketing goals. This includes elevating the brand experience to develop new audiences and cultivate and convert CKUA audiences into donors.
  • Demonstrate a high degree of respect and sensitivity for teammates, community members and stakeholders.
  • Present an awareness of our commun

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