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Marketing Manager
3 months ago
Location: Toronto
Reports to: Vice President of Marketing
Job type: Full-Time
Compensation: $65, ,000 CAD/Year
The Company:
Dedicated to entertaining, inspiring, and transforming through innovative live experiences, The Second City is the premier brand in improv and sketch comedy. With sold-out shows playing on resident stages in Chicago, Toronto, and soon New York, Second City's Touring Theatrical companies also entertain an additional one million theatergoers a year around the globe. The Second City Training Center is the largest school of improvisation -based arts on the planet, with brick-and-mortar locations in Chicago, Toronto, New York (opening Fall 2023) and a virtual division offering accessible classes online worldwide. Second City Works, the B2B side of Second City, has brought award-winning improvisation and audience-driven techniques to over 600 Fortune 1000 companies, challenging businesses seeking a more collaborative culture to innovate through development programs, original digital and video content, campaign consultation, private events, and more.
About this Position:
The Entertainment Marketing Manager is responsible for developing and implementing the marketing strategies and campaigns to position the Toronto productions and events, attract audiences and drive ticket sales.
Our ideal candidate will be a self-motivated, detail-oriented person that can run with projects on their own as well as collaborate with others. This person will work very closely with and support the Senior Marketing and Production teams.
Business hours for this role are 9am-5pm Monday through Friday; however, some early morning, evening and weekend work may be required occasionally. This role is mainly in person.
This is a full-time, non-exempt position reporting to the Vice President of Marketing.
The manager will support the following areas within The Second City marketing department and be broken up as follows:
Develop and execute comprehensive marketing plans for each revue/show.
Initiate and Oversee advertising efforts
Gather information & suggest promotional partnerships for the Toronto theater community
Identify and target new audience segments and marketing channels
Organize and maintain existing marketing collateral including digital assets, digital advertising, printed material, and swag
Report out to executives and producers on effectiveness of marketing campaigns, ticket buying trends, reach and scope of ad plan, budget to actual status, etc.
Support communication efforts (30%):
Lead the Toronto stage marketing email marketing content.
Collaborate with other departments,
Support digital, social and PR initiatives.
Event coordination (20%):
Support planning and execution of press openings, photoshoots, partnerships, and on-site marketing events
Maintain an Event Toolkit for each event
Lead Toronto show openings including press, photoshoots, production shoots, and video shoots
Cultivate relationships with media, reviewers, and influencers to secure coverage
Schedule & facilitate pre- and post-event meetings with internal stakeholders to determine areas of improvement and opportunities
Maintain the schedule for pre- and post-event communications (ex. social, emails, press releases...)
Track all costs related to marketing events
Required Qualifications
Bachelor's degree in marketing, communication, business, or related field
At least 5 years of marketing experience – entertainment background a strong plus
Strong analytical and communication skills
Superior project management and time management skills
Strong knowledge and understanding of current trends in digital media/social media
Self-motivated with the ability to work autonomously
Experience with ticketing and CRM systems are considered an asset
We are an open, inclusive workplace and welcome applicants who bring along with them diverse life experiences, including every permutation of economic and cultural backgrounds, orientation, ethnicity and points of view. We strive to continue our efforts to work with people who may otherwise be marginalized or underrepresented in our business and around our local community.
The Second City follows CDC guidelines and recommendations regarding safety measures to navigate the Covid-19 pandemic. To work at The Second City you must show proof of being fully vaccinated against SARS-CoV-2. Applicants with medical or religious exemptions will be considered.
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