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Digital Marketing Manager
1 week ago
Gestionnaire du marketing numérique (Montréal) Que vas tu faire:Responsable de la présence numérique de Comet Yxlon et du développement de l'empreinte numérique de Comet Yxlon et de ses marques.Mettre en œuvre une stratégie de marketing numérique alignée sur les objectifs commerciaux globaux - Soutenir le responsable du marketing numérique dans la mise en œuvre de projets de marketing numérique mondiaux.Responsable des campagnes d'automatisation du marketing, de génération de leads et de marketing numérique principalement axées sur le marché américain.Prise en charge du développement, de l'amélioration, de la maintenance du site Web, ainsi que de l'évaluation et de l'analyse des KPI.Elaboration du calendrier de publication basé sur la stratégie digitale et création/publication d'articles SoMe (texte + image) – Accompagnement dans l'amélioration de tous les comptes réseaux sociaux.Suivi, analyse et reporting des KPI du marketing digital.Utiliser les meilleures pratiques SEO et Google Analytics. Analyse et évaluation du comportement des utilisateurs - Analyse régulière des mots-clés et expressions clés pour optimiser la stratégie de marketing en ligne.Se tenir au courant de tous les développements du marketing numérique. Ce que tu apportes:Baccalauréat ès sciences en marketing numérique, informatique ou similaire.Expérience pratique dans la mise en œuvre de projets de marketing numérique ainsi qu'avec les systèmes de gestion de contenu, Google Analytics et les logiciels de gestion de projet.Bonne compréhension des meilleures pratiques SEO.Une expérience dans un rôle similaire serait un avantage.Excellentes compétences en gestion, en relations interpersonnelles et en esprit d'équipe.Capacité à identifier les risques et les problèmes.Capacité à réseauter et à établir des relations.Attitude positive et soucieux des délais ENGLISH VersionDigital Marketing Manager (Montreal) What you will do:Responsible for the digital presence of Comet Yxlon and building up Comet Yxlon's digital footprint and brands thereof.Implementing digital marketing strategy aligned with overall business goals - Supporting the lead digital marketing in implementing global digital marketing projects.Responsible for Marketing automation, lead generation & digital marketing campaigns mainly focused on the Americas market.Support for website development, enhancement, maintenance, as well as evaluation and KPI analysis.Development of the publication calendar based on the digital strategy and creation/ publication of SoMe articles (text + image) – Support in the improvement of all social media accounts.Monitoring, analysis and reporting of digital marketing KPIs.Using SEO best practices and Google Analytics. Analysis and evaluation of user behavior - Regular analysis of keywords and key phrases to optimize the online marketing strategy.Keeping abreast of all developments in digital marketing. What you bring:Bachelor of Science in digital marketing, computer science, or similar.Practical experience with digital marketing projects implementation as well as with content management systems, Google Analytics, and project management software.Sound understanding of SEO best practices.Experience in a similar role would be advantageous.Excellent management, interpersonal, and teambuilding skills.Ability to identify risks and problems.Ability to network and build relationships.Positive attitude and deadline-driven
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