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Digital Marketing Specialist

3 months ago

Montreal, Quebec, Canada Essentrics Full time $50,000 - $69,000
The Digital Media Specialist will be an integral part of Essentrics' marketing team.

You will be responsible for acquiring new followers across a variety of paid and organic media platforms including paid social, paid search, SEO, CRM, and other emerging areas.

The ideal candidate will have 3+ years of experience in digital marketing using Google, YouTube, Facebook and Instagram, email, etc.

We're seeking an individual with a strong analytical mindset, driven by a passion for maximizing campaign performance.

The ideal candidate will excel in executing multi-platform content engagement strategies, leveraging channels such as email marketing, social media, and beyond to drive impactful results.

Previous experience working in the fitness and health industry, streaming media or subscription services is an asset.
Develop and execute SEO strategy, aligning with product offerings for maximum ROI.
Establish strong foundation for organic search optimization and conduct regular keyword research to identify gaps and new opportunities.
Monitor KPIs for search engine performance; speed, content, click rate, bounce rate, etc. Continually test out new publisher features, creative types, and landing pages to maintain competitive advantages and always increase campaign efficiency
Prioritize digital experience for customers, optimizing touchpoints for engagement.
Manage and allocate paid media campaigns budget and continually optimize performance

Schedule and manage CRM, create email campaigns, lead ads, and webforms, and integrate paid media channels for comprehensive audience engagement.

Manage and maintain the technical integration and tracking of each advertising platform – including setting up and modifying tags and events in Google Tag Manager

Ensuring analytics and tracking tools (GA4, GTM, Microsoft Clarity, etc.) are configured correctly and up to date with privacy regulations & company needs and policies.

Integrate marketing campaigns across multiple channels to maximum impact using your understanding of conversion attribution.
Develop and implement performance tests, provide recommendations based on results

Regularly update and analyze weekly statistics from our CRM and analytics tools, ensuring campaign accuracy and optimizing performance for paid media, eblasts, and other marketing initiatives.

Assist in conducting regular CRM audits to maintain campaign functionality & data integrity.
Identify areas for improvement within the CRM & Paid media ecosystem to drive overall performance
Bachelor's degree in a related field and 5+ years' experience managing digital campaigns
Ability to translate a creative concept into an actionable project plan that delivers across mediums and platforms
Knowledge of digital best practices including copywriting, creative design, landing page strategy, SEO, CRM, audience creation and segmentation
Highly data-driven with strong analytical skills and experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Ease with managing and delivering multiple projects simultaneously in a timely manner

Current in marketing trends and news - ie: Google updates and changes in algorithms or policy that will impact our business.


TECHNICAL REQUIREMENTS
Strong experience with Google ads, Facebook and Instagram ads, Facebook ad manager, Google analytics, Google database studio, Google Tag Manager, CRM (Keap is a plus), Zapier, SEO, AdWords and their key measurement tools
Strong experience of social media platforms (Instagram, LinkedIn, Facebook, Pinterest)
Knowledge in HTML and programming languages (CSS, Ruby, JavaScript, PHP, etc. – an asset)
Experience in the standard project planning tools (Microsoft Planner, Asana, etc.)
Proficient with MS Office suite (Excel, Word, Powerpoint are required) and proven skills with Adobe Creative Suite (Photoshop, Illustrator, InDesign - an asset)
Group health insurance plan (includes travel insurance, dental, best doctors, mental health support, etc.)
Casual dress code
The Essentrics head office is located in the Old Port of Montreal, just minutes from Place-d'Armes metro.

All qualified applicants are considered without regard to citizenship, ethnicity, national origin, race, colour, religion, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, sexual orientation, genetics, disability, age or veteran status.


Job Type:
Full-time

Dental care
Monday to Friday

Bachelor's Degree (required)

Work Location:
Hybrid remote in Montréal, QC H2Y 2S8