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Senior Customer Insights Manager
3 months ago
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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition.
We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
Job Title:
Senior Insights Manager
No Relocation Assistance Offered
#Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.
We are looking for a Senior Consumer & Insights brand manager to gather, analyse, interpret data and insights to inform business decisions, strategies, marketing campaigns, product development and other key initiatives.
Deliver best-practice market insights , enabling people focused strategies to shape the decisions our business makes around key brand, innovation and customer initiatives.
Designing, developing, and implementing actionable research programs for CP brands .Discussing specific business and brand health opportunities with Brand and recommending appropriate research design/plan
Lead and manage research projects according to the needs of the business to help deliver relevant insights and keep on top of trends.
(Shopper & brand experience activation :Work with social listening tools / shopper agencies to identify opportunities for growth in innovation, design product/ pack experience and retail experience
Assist brand teams with building Omnichannel shopper journeys
Manage all third-party research suppliers including selection and performance. Also work with third parties to identify new research techniques and solutions in line with business needs.
Required (Education, Knowledge required, Language skills, etc)
Bachelor's degree with at least 7-8 years relevant experience
At least 3 to 5 years of proven experience in a research/ insights agency ( Ideally with additional experience in the client side of a multinational or in a advertising agency strategy role or in an innovation agency)
Prior experience in social listening/ research/ media intelligence company with involvement in digital strategy market, brands insights based on social media and web would have an advantage
Experience in new product innovation, consumer feedback in innovation process that helps to learn, adapt and test online
Strong command of standard and evolving insights methodologies, including culture and data to solve complex business challenges and create/recommend appropriate action.
Experience in U&A, Segmentation, Strategic and Brand Development Research (including Innovation)With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact.
We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & InclusionAchieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Senior Brand Manager, Marketing Manager, Product Development, Brand Manager, Branding, Marketing, Research#
