Graduate Marketing and Communications Coordinator

2 weeks ago

Oshawa, Ontario, Canada Ontario Tech University Full time

Graduate Marketing and Communications Coordinator

Tracking Code:
req1039

Faculty/Department:
School of Graduate and Postdoctoral Studies

Number of Positions:1

Appointment Type:
Limited Term 10 months

Hours of Work: 35 hours per week

Salary Range:
Level - Starting Salary, Step 1 $54,848

Posting Date:
March 13, 2024

Closing Date:
March 22, 2024

Job Summary:


The Graduate Marketing and Communications Coordinator will be responsible for assisting to plan, coordinate and develop a wide-range of communications related to graduate programs and services.

The incumbent will build total graduate capacity in all faculties by engaging with partners within and outside of the organization.

They will be responsible for assisting to plan, coordinate and develop a wide-range of communications including website management related to graduate and postdoctoral programs and services.


Using various communication channels (print, web, digital, social media etc.) this role will assist in fulfilling strategic and targeted communications across a number of functional areas, such as: recruitment, admissions and registration; scholarships and awards; postdoctoral fellows; thesis and program completion requirements; as well as graduate student engagement.


Nature of work:


As an integral member of the School of Graduate and Postdoctoral Studies (SGPS), reporting to the Manager, the communications coordinator will coordinate and operationalize all aspects of the unit's communication to prospective and current students, faculty members and staff.

The communications coordinator will be a key player in ensuring communications are comprehensive, consistent and reflective of university key branding and marketing.

Providing editorial services to SGPS, as well as assistance to various departments throughout the university. This position will also assist with the planning, execution and communication related to SGPS projects and events.

Responsibilities/accountabilities:

  • Supports strategic communications planning at the SGPS and with Faculties to support recruitment and marketing
  • Informed by guiding principles and strategic context, the incumbent provides input into, and ensures delivery of, the SGPS recruitment and communications plans.
  • Develops and maintains a targeted content marketing strategy that is an integral part of the recruitment plan by anchoring the online presence for the prospective student base
  • Engages and collaborates with external partners on promoting graduate programs at Ontario Tech
  • Responsible for the SGPS website, including content, organization and messaging. This position will also provide support to other CMS contributors within SGPS.
  • Works with Faculties to develop and maintain program postcards and other recruitment materials
  • Identifies potential partners, funding sources, and markets, tailoring a marcom strategy to support growth and relationshipbuilding
  • Supports partnerships with Indigenous communities to establish pathways to graduate programs
  • Utilizes online tools (HubSpot, Hootsuite, etc.) to deliver dynamic communications to recruit both domestic and international graduate students.
  • Develops and maintains a targeted content marketing strategy that is an integral part of the recruitment plan by anchoring the online presence for the prospective student base
. This includes, but is not limited to, maintaining lists of prospective students and applicants, creating landing pages, managing event registration forms, integration of CRM on relevant webpages and datamining online analytics.

  • Assists with tracking and archiving all communications, researching trends and using data to support future communication initiatives.
  • Represent SGPS inperson at university events, including but not limited to: Open House(s), Ontario Universities Fairs, Graduate Reception and others as required.
  • Monitor communicationsrelated expenses for the unit.
  • Other related duties as determined by the SGPS manager.

Required Skills:

  • Exceptional writing ability, including the ability to be creative and write in a variety of styles (e.g. straight news, promotional, advertising, human interest, etc.) on tight deadlines
  • Superior organizational/multitasking and problemsolving skills
  • Strong research, interviewing, factchecking and proofreading skills
  • Solid grasp of CP style
  • Excellent understanding of media relations practices
  • Demonstrated oral and written communication skills with an emphasis on presentation to various stakeholders
  • Ability to develop and execute projects, including the ability to adapt to changing priorities
  • Clientcentric and thorough understanding of target audience expectations
  • Ability to work effectively and professionally with people at all levels both inside and outside of the university
  • Exceptional initiative and ability to work independently with mínimal direction but also participate in a collaborative team env

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