Communications & Media Relations Officer (Trent

1 week ago

Oshawa, Ontario, Canada Trent University Full time

Job Purpose:

Key Activities:

Media Relations


Working with the Communications team, contribute to a media relations strategy with an emphasis on the Trent Durham campus, as part of the University-wide marketing plan with clear metrics for tracking and measuring success.


Work with Communications to proactively seek out, plan, manage, pitch and execute media opportunities and coverage, and create content for producing/coordinating communications material and events in support of the strategic Trent Durham goals to build reputation and awareness of GTA Campus.

With Communications, conduct reviews of Trent Durham media coverage.

Conduct daily media scans, proactively identifying opportunities for Trent Durham.

Respond to Durham media calls and inquiries and prepare detailed reports on media issues for the Manager, Communications; prepare and update key messaging for issues arising for the Durham campus including news releases, backgrounders, fact sheets, bios;

Create and maintain relationships with members of the local media related to Trent Durham's key focus areas and collaborate with the Communications team to actively pursue a match for media needs for content and experts with Trent Durham faculty, students and alumni.


Meet with senior administration, academic and administrative department heads to effectively and strategically identify Trent Durham expertise, faculty, student and alumni successes, opportunities for commentary on topical issues, features and profiles - and activate use in media relations and marketing/communications materials.

Maintain an awareness and understanding of media trends, innovations and opportunities and act as expert on media, both traditional and new (e.g. social).


Work with the Communications team to contribute to a University-wide Social Media Plan, with a focus on the Durham campus.


Marketing & Communications


Plan, write, oversee writers/designers and edit materials for all mediums directed at both internal and external audiences, consistent with the University's mission, vision and strategic directions, enrolment (recruitment and retention) and objectives.


Materials include, but are not limited to:
news releases, viewbooks and publications, web content, news stories, digital media, etc.


Produce quality of content and effective delivery of Trent Durham stories using a brand journalism approach and through a robust contribution to the publications plan and e-delivery strategy leveraging university events and success stories.

Explore and implement creative ways to integrate written content with digital content, including video;
With guidance from Communications, serve as lead on Trent Durham social media content, tracking and identifying any issues requiring response, ensuring media prominence and a high level of social media activity through involvement and attendance at high profile Trent Durham events, announcements, occasions and celebrations;
Contribute to publications that provide an opportunity for the Trent Durham to promote its researchers, faculty, students and staff.

Drive innovation by researching best practices, media trends, new digital strategies in using both new and traditional forms of communication to effectively engage with the Trent Durham's key target audiences including media, prospects and current students;
Plan publications and e-projects, write, edit, proofread and coordinate suppliers from concept to completion;
Assist with digital and other photography/video/podcasts to support marketing, communications, recruitment and admissions materials and initiatives;
Coordinate and liaise with designers, producers, photographers/videographers, and other marketing, communications and creative suppliers to facilitate timely delivery of marketing material for various Trent Durham campaigns, announcements, initiatives and events;
Participate in team meetings and brainstorming sessions, with the Trent Durham management team as well as with the Communications team, identifying marketing opportunities and new approaches to positively position Trent University Durham in building reputation, awareness and enrolment;

Emergency Operations & Issues Management
Act on strategies for crisis/emergency communications as required, including emergency response, campus closures, issues management


Access and synthesize confidential and sensitive information, related to board governance, budgets, human resources, for backgrounders, speaking points, communications plans, etc.

Maintain discretion and confidentiality with regard to files and sensitive issues, attending meetings, interviewing senior administrators to support the Manager of Community Engagement and Manager of Communications on plans and materials;
Develop briefing materials, backgrounders, speaking points for Trent Durham senior administration on media requests and confidential issues as required.

Administrative Duties & Support
Work with external freelance writers, providi

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