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Account Manager/Director
3 months ago
Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, KraftHeinz, McDonald's, Novartis, Samsung, Visa and more.
Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world's leading communications groups.
We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.Only communications company to be ranked in LinkedIn's Top 25 Great Places to Work
~2022 Media Agency of the Year
~2023 Media Agency of the Year finalist
As Account Director, your primary role is to deliver results for our clients.
You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through to online and offline execution.
You will lead cross functional team of performance media specialists to deliver integrated media plans across all channels including digital integrated campaigns.
You will be the senior client lead and oversee all storytelling communication with senior marketing leads on their respective lines of business.
Providing strong leadership to a cross functional team of performance media specialists to deliver successful media plans.This account needs someone with strong digital acumen across all stages of the funnel.
Developing strong partnerships with senior client stakeholders to propel key projects, improve ways of working, and develop a deep understanding of their business
Promoting continuous optimization of the accounts and constantly seeking ways to improve campaign activity and marketing effectiveness
Collaborating with the wider team to plan and execute strategies that deliver on marketing objectives while being in budget and on time, in response to client briefs
Building of cutting-edge strategies and tactical plans to drive brand and product acquisition
Developing budget allocations across media and building media mix scenarios - resulting in strategic and effective media plans
Ensuring finance and compliance requirements are followed – including oversight of budget pacing to make sure planned and billed dollars are delivering against forecasts
Mentoring performance media manager and extended team, running of semi-annual review and identifying of opportunities for development
Providing support to Group Account Director and COE leadership to deliver portfolio best practices and thought leadership
Bachelor's degree or college diploma with a concentration in advertising, marketing, business administration, communications or related area
~7+ years of progressive levels of responsibility, with emphasis on digital and performance media
~ Strong business acumen and experience in a data driven performance marketing environment
~ Advanced understanding of online and offline channels - online video, programmatic, social media, paid search, TV, radio, OOH
~ Ability to manage multiple projects simultaneously with competing deadlines
~ Proficiency in Microsoft Office and advanced working knowledge other campaign management processes and tools – Prisma, DDS, Mediatools, Ad Ops, etc.
~ Experience working in the Financial category, completion of Facebook Blueprint and any Google Certifications a strong asset
Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.
We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.
We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.
