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Director, Performance Marketing
2 weeks ago
Join our team at Scribd, where our goal is to ignite human curiosity and build a world where stories and knowledge are accessible to all. Scribd is dedicated to democratizing the exchange of ideas and information, and empowering collective expertise through our products: Everand, Scribd, and Slideshare.
At Scribd, we foster a culture where authenticity and boldness are valued. We encourage healthy debates, commitment to embracing challenges, and empower every team member to take initiative with a customer-centric approach.
As a Director of Performance Marketing at Scribd, you'll be leading the charge in driving the company's performance marketing endeavors. We are looking for a strategic leader with a results-driven mindset to spearhead our paid acquisition strategy and build a robust customer acquisition machine for sustainable growth.
Job Title: Director of Performance Marketing
Company: Scribd
Responsibilities:
- Develop and implement digital performance marketing strategy with a deep understanding of our customer and product offering
- Utilize data-driven insights to optimize return on investment continuously
- Work closely with the product team to enhance marketing technology for efficient growth
- Lead channel owners to execute best-in-class strategies across various channels
- Collaborate with cross-functional teams to ensure cohesive execution of growth strategies
Qualifications:
- 7+ years of experience leading performance marketing teams
- Expertise in SEM and other direct response channels
- Proven success in driving rapid growth over a multi-year period
- Strong command of marketing unit economics and financial concepts
- Experience with Media Mix Modeling (MMM) is a plus
- Analytical mindset with excellent communication and collaboration skills
Salary Range: Base pay ranges determined by labor benchmarks with competitive equity ownership and comprehensive benefits.
Benefits, Perks, and Wellbeing at Scribd:
- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
- 12 weeks paid parental leave
- 401k/RSP matching
- Learning & Development programs
- Wellness stipend, Mental Health support, and more
Life at Scribd:
If you're curious to learn more about life at Scribd, we encourage you to explore the opportunities and experiences that our diverse team offers.
Scribd is dedicated to equal employment opportunity and values diversity of perspectives. We welcome individuals from all backgrounds to join us in creating something meaningful together.
Remote Work Eligibility:
Remote employees must reside in select locations including Arizona, California, Colorado, and more. Contact us to check your eligibility for remote work
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