Director/ Product Marketing

4 days ago

Canada Agencyanalytics Full time

We’re looking for a Director, Product Marketing to join the AgencyAnalytics team

AgencyAnalytics enables digital marketing agencies by streamlining client reporting and scaling their efforts through data & automation. We are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way that marketing agencies are supported - and we’re only getting started

Reporting directly to our VP Product, you will have the opportunity to refine our practice of product marketing and drive our go-to-market strategy and monetization efforts while enabling the hiring, career development, and growth of our product marketing managers.

You’re a strategic thinker and care deeply about articulating value to customers and prospects. You’ve successfully launched and optimized B2B SaaS products ideally in a product-led growth environment. You’ve optimized pricing and packaging, defined ideal customer profiles, and refined the buyer’s journey. You’re skilled at building & empowering high-performing Product Marketing teams, are experienced in directly driving and executing initiatives, and are excited to be part of a growing business.

We’d love to hear from you, even if you don’t meet 100% of the requirements outlined below.

As the Director of Product Marketing, you will:

  • Lead and manage the Product Marketing team, building a high-performing team through coaching, career development, and effective hiring

  • Establish and own our go-to-market process to understand our market, make more effective strategic decisions, and drive successful launches

  • Lead and validate our pricing, packaging, and positioning efforts

  • Partner with cross-functional leaders and stakeholders on our vision, product strategy, and key initiatives to drive more competitive market positioning and differentiated value

  • Create compelling, differentiated messaging and positioning with a clear understanding of the buyer personas

  • Collaborate cross-functionally to ensure a seamless customer journey across product, sales, customer success, support, and marketing

  • Develop sales enablement and training materials including product demonstrations, messaging, and competitive intelligence

  • Drive discovery and adoption of product capabilities through data-informed campaigns

  • You have 8+ years of Product Marketing experience, with at least 2 years in a role managing Product Marketing Managers

  • You have a proven track record in developing and executing go-to-market strategies for SaaS products resulting in successful launches with clear, measurable impact

  • You've worked with product-led growth, freemium models, or B2B products with a high volume of customers and leads

  • You leverage data, market research, and customer feedback to inform strategic decisions

  • You have extensive experience with product positioning, crafting clear messaging and value propositions that resonate with the market

  • You have experience in creating and delivering sales enablement materials and training

  • You’re empathetic and value building strong, collaborative relationships with stakeholders throughout the organization

  • You’re experienced at hiring, retaining, and engaging talented Product Marketing Managers and have done so successfully in a prior role

  • You’re flexible and enjoy working with a remote, distributed team

  • Familiarity with marketing agencies or the MarTech space is an asset

Original job Director/ Product Marketing posted on GrabJobs . To flag any issues with this job please use the Report Job button on GrabJobs.

#J-18808-Ljbffr

  • Product / Marketing Director

    4 days ago

    , , Canada Vitacore Industries Full time

    About Vitacore: Vitacore Industries has always had the protection of our healthcare workers and the planet in mind when innovating the best of technology to everything we do. Founded in 2020 at the start of the pandemic, Vitacore’s team of scientists, engineers, and business leaders set out on a mission to help frontline healthcare workers stay safe....

  • Director, Product Marketing

    4 weeks ago

    , ON, Canada Axoni Full time

    Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done. Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If...

  • Director of Product Marketing

    2 weeks ago

    , , Canada Leap Tools Full time

    Imagine you want to buy a rug for your home. You want to make sure it will not only fit but also look great. Our technology lets you see a rug in your own space before you buy it. Don't believe us? ! At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune 500 companies such as Home...

  • Director of Product Marketing

    2 weeks ago

    Canada Leap Tools Inc. Full time

    Imagine you want to buy a rug for your home. You want to make sure it will not only fit but also look great. Our technology lets you see a rug in your own space before you buy it. Don't believe us? Try it for yourself At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune 500...

  • Director of Product Marketing

    2 weeks ago

    Canada Leap Tools Inc. Full time

    Imagine you want to buy a rug for your home. You want to make sure it will not only fit but also look great. Our technology lets you see a rug in your own space before you buy it. Don't believe us? Try it for yourself At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune 500...

  • Director of Product Marketing

    4 days ago

    Canada Leap Tools Inc. Full time

    Imagine you want to buy a rug for your home. You want to make sure it will not only fit but also look great. Our technology lets you see a rug in your own space before you buy it. Don’t believe us? Try it for yourself ! At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune...

  • Director of Sales

    1 week ago

    , , Canada Ekwa Marketing Inc. Full time

    Director of Sales Ekwa Marketing Inc. was established in 2008 to provide SEO-centric digital marketing for dental offices and small medical practices on a subscription basis. Our customers now span the United States, Canada, the United Kingdom, and Australia. With over 250 employees and over 500 subscription customers, Ekwa has grown substantially in...

  • Director of Product

    2 weeks ago

    Canada Martyn Bassett Associates Full time

    The Opportunity: Our client is seeking to hire a Director of Product for their IT service management product organization, who will oversee their main product line and a team of three Senior PMs. This role does not require technical expertise; it calls for a business-oriented individual familiar with Platform-as-a-Service, responsible for managing P&L,...

  • Remote B2B Product Marketing Director

    2 weeks ago

    Canada Leap Tools Inc. Full time

    Our technology lets you see a rug in your own space before you buy it. At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and leading brands such as Crate & Barrel. We are one of the fastest-growing tech...

  • Marketing Director

    2 weeks ago

    Canada The Fathom Talent Group - Recruiting Experts Full time

    Adtech Company - Marketing DirectorExciting Opportunity:We are looking for a skilled marketing leader to join our team as the Director of Marketing, focusing on our programmatic offerings. In this role, you will be crucial in shaping our marketing strategy, enhancing our brand presence, and contributing to our company's growth. Reporting directly to the CRO,...

  • Sr. Director, Product Marketing

    2 weeks ago

    , , Canada Replicant Full time

    Replicant was founded on the belief that machines are ready to have useful, complex conversations that will transform the way they interact with the world, starting with customer service. As the leader in Contact Center Automation, Replicant helps companies automate their most common customer service calls while empowering agents to focus on more...

  • Sr. Director, Product Marketing

    2 weeks ago

    Canada Replicant Full time

    Replicant was founded on the belief that machines are ready to have useful, complex conversations that will transform the way they interact with the world, starting with customer service. As the leader in Contact Center Automation, Replicant helps companies automate their most common customer service calls while empowering agents to focus on more complex...

  • Sr. Director, Product Marketing

    4 days ago

    Canada Replicant Full time

    Replicant was founded on the belief that machines are ready to have useful, complex conversations that will transform the way they interact with the world, starting with customer service. As the leader in Contact Center Automation, Replicant helps companies automate their most common customer service calls while empowering agents to focus on more complex...

  • Director, Product Marketing

    4 days ago

    Canada Sovereign’s Capital Full time

    To learn the Hiring Ranges for this position, please select your location from the Apply Now dropdown menu. To learn more about our Hiring Range System, please click this link. Why Mozilla? Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands...

  • Director of Product

    3 weeks ago

    Canada Martyn Bassett Associates Full time

    About the Client:Our client, a North American venture-backed HR tech startup, which has scaled to $100M ARR and a workforce surpassing 400, is pursuing ambitious growth.The Opportunity:Our client is looking to add a net-new Director of Product for their flagship IT migration product org and lead their largest product line and a team of three Senior PMs.This...

  • Marketing Director

    2 weeks ago

    Canada The Fathom Talent Group - Recruiting Experts Full time

    Adtech company - Marketing DirectorThe Opportunity: We are seeking a talented and experienced marketing leader to join our dynamic team as the Director of Marketing, focusing on our programmatic offerings. The successful candidate will play a pivotal role in driving our marketing strategy, elevating our brand presence, and ultimately contributing to the...

  • Director of Product

    4 weeks ago

    Canada Martyn Bassett Associates Full time

    About the Client:Our client, a North American venture-backed HR tech startup, which has scaled to $100M ARR and a workforce surpassing 400, is pursuing ambitious growth.The Opportunity:Our client is looking to add a net-new Director of Product for their flagship IT service management product org and lead their largest product line and a team of three Senior...

  • Director of Product

    1 month ago

    Canada Martyn Bassett Associates Full time

    About the Client:Our client, a North American venture-backed HR tech startup, which has scaled to $100M ARR and a workforce surpassing 400, is pursuing ambitious growth.The Opportunity:Our client is looking to add a net-new Director of Product for their flagship IT service management product org and lead their largest product line and a team of three Senior...

  • Director of Product

    4 weeks ago

    Canada Martyn Bassett Associates Full time

    About the Client:Our client, a North American venture-backed HR tech startup, which has scaled to $100M ARR and a workforce surpassing 400, is pursuing ambitious growth.The Opportunity:Our client is looking to add a net-new Director of Product for their flagship IT service management product org and lead their largest product line and a team of three Senior...

  • Director of Product

    3 weeks ago

    Canada Martyn Bassett Associates Full time

    About the Client:Our client, a North American venture-backed HR tech startup, which has scaled to $100M ARR and a workforce surpassing 400, is pursuing ambitious growth.The Opportunity:Our client is looking to add a net-new Director of Product for their flagship IT migration product org and lead their largest product line and a team of three Senior PMs.This...