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Community Relations Manager
3 months ago
About Us
At West Coast Seniors Housing Management, we view our communities as a close-knit family where both our residents and staff are equally important. We foster a dynamic work environment, promoting mutual respect and dignity. We are dedicated to nurturing the growth and advancement of our teams to actively contribute to creating meaningful and cherished memories for our residents.
About the Role
The Community Relations Manager (CRM) reports to the General Manager (GM) and is responsible for fostering relationships through community engagement, identifying sales opportunities, and achieving occupancy and revenue targets. The CRM plays a crucial role in assisting older adults and their families in selecting the most suitable options for retirement living, care, and services. As a key member of the leadership team, the CRM engages with all stakeholders to ensure top-notch customer service is consistently delivered.
Responsibilities
Included responsibilities:
- Engage and motivate your team to achieve the organization's goals and objectives.
- Collaborate effectively with team members, cultivating professional relationships that enhance the organizational culture.
- Exemplify the organization's values and leadership qualities, serving as an inspiration to others.
- Meet or surpass occupancy and revenue targets in collaboration with the GM and site leadership.
- Generate leads for the community through various promotional activities and online channels.
- Conduct personalized visits with potential residents and their families to understand their requirements and align them with the community.
- Establish productive referral partnerships with community collaborators and equip them with tools to promote and refer individuals to the community.
- Maintain and update the community database consistently, ensuring prompt follow-ups.
- Stay informed about market trends and competitor offerings to maintain a competitive advantage.
- Work closely with the GM and Director of Sales and Marketing to devise the community marketing plan, events, and annual budget.
- Develop a strategic marketing plan and events to expand the prospect portfolio and engage community partners.
- Collaborate with other CRMs to share insights and best practices through regular teleconference calls and meetings.
- Lead lease agreements and contracts with new residents.
- Coordinate with the GM and other department managers to review occupancy targets.
- Work with all departments to ensure a seamless move-in/move-out process for residents.
- Maintain a safe environment for residents, family, and staff by preventing accidents, adhering to emergency procedures, and following infection control protocols.
- Perform any other duties as necessary.
Qualifications & Skills
- A minimum of 3 years of experience in sales and customer service.
- Previous experience in senior housing is beneficial.
- A genuine passion for working with seniors.
- All candidates must pass a vulnerable sector Criminal Record Check as per Provincial guidelines.
- Proficiency in English language (reading, writing, and speaking).
- Access to reliable transportation and willingness to travel.
- Strong written and verbal communication skills.
- Outstanding interpersonal abilities.
- Capability to work both independently and in a team.
- Highly organized with the ability to multitask effectively.
- Self-motivated with a strong drive to deliver exceptional outcomes.
- Availability to work flexible hours, including weekends and evenings for meetings/events.
- Proficiency in MS Office Suite (Outlook, Excel, Word, PowerPoint).
- Experience with CRM or Database management systems is an advantage.
- Willingness to travel as needed.
West Coast Seniors Housing Management is committed to creating a diverse and inclusive workplace.
