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Regional Sales Manager

3 months ago

Toronto, Ontario, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time

Scope for the position:

Reporting to the National Sales Manager, the Regional Sales Manager (RSM) is responsible for the management of Outside Account Managers in the Ontario & Atlantic territory.

This position also implements strategic plans for key accounts and ensures that they are executed by the Outside Account Managers.

Additionally, this position is responsible to meet and exceed department objectives.

Basic function of the position:


The responsibility of this role includes mentoring the team, customer relationship management, contract negotiation, strategic business, and marketing planning along with data analysis to determine and ensure targets are met.

The RSM will foster a team selling environment working with and reporting regularly to multiple internal and external stakeholders.

Duties and Responsibilities:


Develop, hire, train and lead the team of Outside Account Managers to achieve and/or surpass yearly targets for the specific region.

Helps to deliver on our Puresource promise of Unmatched Customer Experience in Everything That We Do
A subject matter expert in the Ontario/Atlantic regions as to bring new opportunities/leads to the attention of management
Provide input and implement the strategic plan that can be clearly measured and executed for all Key Accounts assigned. Also, suggest process improvements on existing programs to maximize growth for assigned accounts and territory
Prepare, present and lead customer focused presentations that highlight opportunities and action plans for customers' business.
Effectively negotiates with customers to achieve mutual business objectives

Develops, in collaboration with customers, promotional plans to customers specifications to further grow/enhance the relationship while keeping within set budget.

Monitors and communicates customer business plans' results for assigned accounts as needed/requested
Establishes and maintains strong relationships with distributed third party brands and brokers
Plans and executes product training with customers for NOW and Private Brands with support of NOW's educator
Uses strong communication skills to provide accurate and detailed information to key stakeholders, both internally and externally
Maintains all projects and presentations and monitors to ensure times are being met by all stakeholders.
Develops strong brand and product knowledge: marketing positioning, value and target consumer to brands as well as customers
Effectively able to forecast customers period sales and outline key drivers/opportunities for profit or topline gains and losses
Maintain competitive and industry knowledge base of product and service offerings and provide strategic recommendations
Attends and represents Puresource in customer meetings and trade functions
Be a leader, foster teamwork within the organization
Responsible for any other administrative duties as required
Complete administrative duties such as deal sheets, price increase files, tracking reports, deductions, credits and returns as applicable
Stay within assigned budget for any and all customer budgets as well as business travel and expenses

Required qualifications, education, experience, training, skills, background, and certifications:
Post-secondary education in Business, marketing or relevant discipline, or equivalent market experience
Minimum 5 years field sales experience in a comparable capacity
Minimum of 3 years account management experience calling on major retail chains in grocery, mass and health food stores
Minimum 2 years in a sales management role
Experience within the natural products industry an asset
Ability to manage projects involving cross functional teams
Superior communication and presentation skills
Solid technology skills in the Microsoft applications including PowerPoint and Excel
Must own a reliable vehicle with valid driver's license and clean drivers abstract
Must have a valid passport as some travel in the USA may be required
A good understanding of Natural Products Industry
A valid driver's license and in possession of own vehicle
Must be available for conferences and tradeshows (approximately 3 per year)


Please be advised that this role will require frequent travel throughout Ontario, primarily the GTA, and some travel to the Atlantic provinces.

This role is primarily remote, with the ability to come into the Guelph office when required.

Driven with a desire to succeed, detail oriented and high standard of ethics
High strategic competence, exceptional attention to detail
Results oriented
Strong collaboration skills
Proactive in supporting and ensuring customer achieves their goals
Can comfortably communicate to all levels of the organization
Curiosity to learn, and flexibility required
Excellent business acumen
Professional and diplomatic in dealing with all stakeholders, internally and externally