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Sales & Marketing Manager
2 weeks ago
Under the supervision of the Executive Director, the
Sales &
Marketing Manager develops and implements site specific marketing and sales programs to achieve occupancy targets in accordance with legislative/regulatory requirements, Company policies and procedures and fiscal constraints.
PRIMARY JOB RESPONSIBILITIES:
- Generate sales by engaging in tours, presentations and meetings with potential prospects to achieve property occupancy and revenue targets.
- Assist with developing the annual marketing and sales plan, departmental goals and objectives, and annual budget.
- Market the Community's services and amenities to potential residents, external groups and senior care system partners and assist the Executive Director in all sales related activities.
- Perform ongoing market research and continually monitor competitors, and adjust marketing and sales efforts as needed.
- Oversee all marketing and advertising promotional activities and staff involved in these
- Engage with Culinary and Lifestyle departments for purposes of specials events
- Communicate with appropriate personnel to ensure community common areas and suites are clean and welcoming for sales prospects.
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