![Triumph Group of Companies](https://media.trabajo.org/img/noimg.jpg)
Marketing & Sales Manager
2 weeks ago
About the Job
- Direct & manage content & collateral creation.
- Lead marketing, sales & occupancy meetings with resort management.
- Lead team as required & assigned from time to time.
- Manage revenue & occupancy management, competitive analysis and pricing strategies.
- Develop & maintain the annual marketing budget, P&L, sales forecasting & Revenue management, develop, establish KPI, track & compile and provide reporting on sales and marketing.
- Establish & cultivate successful relationships with local, regional partners & vendors and develop comarketing or sales programs.
- Work actively & closely with resort management to execute onsite execution of marketing and sales programs to elevate the guests experience & increase occupancy / revenue.
- Assist with event execution. Generate, nurture & convert lodging, spa, dining, wedding corporate & special event leads.
- Hire, train & lead the marketing & sales divisions. Responsible for all onsite sales.
- Ensure the Rawley brand cohesion across all platforms, including OTA's and Collateral preparation as required.
- Develop, plan & execute special events, popups, partner events and other events as required.
- Lead client package event creation including arts and crafts programs.
- Manage contractors required for execution outside marketing tasks, such as PR and others as it may be assigned or required.
- Additional tasks & roles assigned from time to time by management, related with resort wellness programs we may develop as discussed and support within the role of departments using her expertise.
- Act as the primary point of contact for stakeholders & manage all partnership and Other special projects as required.
Roles & Responsabilities
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Marketing (MKT) & Sales Management:
- MKT & Sales Budgeting & Forecasting
- Weekly Status meetings and reports
- Develop & management of event _(Wedding, Corporate, Wellness etc.)_, programs _(VIP etc.)_, packages _(Sips, S'mores & Spa package, Dine & Dream package, Relax & Unwind package, The Rawley Experience package)_, and offer calendar
- Coordination and liaison with vendors, influencers, chef, staff, social media communities, media /PR etc.
- Ongoing management of an integrated communications plan that supports all Rawley & Bush Marina's business units. Marketing Automation as required via Zapier /Akia /Hubspot /Pardot. Weekly review and manage sales performance for all Rawley & Bush Marina's business units and develop marketing initiatives to increase sales and brand positioning.
EBlast/month:
- 24 eBlasts per month to drive loyal clients to Bush Marina,The Grill, Rawley and Icebreaker
- Alignment to marketing and content calendar
- Graphic design and copywriting
- Subscription management and performance reporting monthly
Social Media:
- Monthly social media calendar for Rawley, The Grill and the Icebreaker
- Video, image and graphic creation for social
- Content creation for all posts, reels & all content via Social Pilot or organically for all businesses as needed
- Monthly social reporting Social platforms to include Facebook, Instagram, and TikTok. A total of 40 posts max monthly across all business units and platforms.
- Manage & coordinate micro & macro influencers.
SEO*:
- Generate and maintain monthly content calendar
- Creation of three new blogs monthly
- Website optimization (Meta data, page titles,headings)
- Web content support, new pages, events, expanding page content, etc.
- Organic reporting and web health review
- Blogs to support all businesses
SEM:
- Monthly management and optimization of all
- Google Ads campaigns
- Monthly reporting and recommendations for
- Recommend monthly ad spend budget & monitor performance
- Maximum of 9 ads campaigns, with three ad groups.
Paid Social Management:
- Manage, update, and improve personas as needed to support campaigns.
- Determine demographic and audience targeting for each campaign
- Manage a paid social calendar to determine where best to spend social dollars to promote key activities, events, packages, etc.
- Graphic design and copywriting
- Active management
- Report on campaign performance. Recommend & monitor ad spend and performance monthly based on number of initiatives.
Website Maintenance ( WIX site & WebRezPro Booking System)
- Monthly website update support, content updates and front/backend development as needed.
- Posting blogs & creation of landing pages at least 2 a month and as needed per campaigns.
Print Material:
- Design print material such as banners, outdoor signs on Vector files on Adobe InDesign or other software on high resolution making sure the Specs & Dimensions are correct.
- Design & arrange printing for weekly menus, Spa & room collateral
- Manage & Collaborate with printing companies and local communities to have the necessary printing material to support all marketing initiatives as needed.
Sales
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