Marketing Coordinator
2 weeks ago
Marketing Coordinator Job Description
The Company
We are a Start Up operating in stealth mode with a specialized focus on assisting banks and non-bank lenders in evaluating credit risk for small business (SMB) loans. Leveraging millions of data points globally alongside our proprietary AI and ML models.
As a company driven by a strong purpose, our goal is to facilitate fair and ethical access to credit for small business owners. Well-supported financially, we, as a fintech startup, are revolutionizing the landscape of small business lending on a global scale.
Reports to: VP of Product Marketing
Position Overview
We are seeking a detail-oriented Marketing Coordinator to join our team. The ideal candidate should excel in multitasking, managing various projects concurrently, and meeting deadlines effectively. This is a remote position; however, candidates located in Toronto or in the EST time zone are preferred (local candidates may have the option to work from the office a few days per week). We comprise a dynamic team of experienced entrepreneurs and are looking for someone with a similar mindset to collaborate with us in making a positive impact on families globally.
Desired Attributes
· Proactive individual with a creative and innovative approach to generate impactful marketing strategies.
- Participate in marketing brainstorming and creative initiatives
- Identify and present unconventional ideas
Responsibilities
o Oversee and lead all content marketing activities across social media platforms and the company's website
o Develop a weekly content schedule for internal review
o Create engaging newsletter content and recommend creative ideas
o Produce basic creative elements
o Perform simple video editing tasks
o Track and report LinkedIn statistics
o Curate relevant content for small businesses (articles, blogs, bylines, etc.)
o Monitor website statistics using Google Analytics
o Implement web SEO strategies
o Manage business directory listings
o Collaborate with agency to update website pages requiring redesign
o Participate in meetings with the PR agency
o Manage other pertinent duties as required
Key Requirements
· Proficiency or familiarity with WordPress (or similar platforms) and CRM software (e.g., Hubspot or Salesforce)
· Knowledge or experience in utilizing BI tools for marketing analytics reporting
· Skill in basic image design and video editing tools
· Understanding of Google Analytics and ability to quickly learn and adapt to new tools
Compensation
We provide an attractive salary, health benefits, and stock options for the suitable candidate.
Qualifications
- Bachelor's degree or equivalent practical experience
- 3-5 years of marketing/brand management experience
- Excellent written and verbal communication abilities
- Capacity to manage multiple tasks effectively
- Familiarity with various social media platforms
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