Marketing Coordinator

2 weeks ago


Toronto, Ontario, Canada StartUp Full time

Marketing Coordinator Job Description

The Company

We are a Start Up operating in stealth mode with a specialized focus on assisting banks and non-bank lenders in evaluating credit risk for small business (SMB) loans. Leveraging millions of data points globally alongside our proprietary AI and ML models.

As a company driven by a strong purpose, our goal is to facilitate fair and ethical access to credit for small business owners. Well-supported financially, we, as a fintech startup, are revolutionizing the landscape of small business lending on a global scale.

Reports to: VP of Product Marketing

Position Overview

We are seeking a detail-oriented Marketing Coordinator to join our team. The ideal candidate should excel in multitasking, managing various projects concurrently, and meeting deadlines effectively. This is a remote position; however, candidates located in Toronto or in the EST time zone are preferred (local candidates may have the option to work from the office a few days per week). We comprise a dynamic team of experienced entrepreneurs and are looking for someone with a similar mindset to collaborate with us in making a positive impact on families globally.

Desired Attributes

· Proactive individual with a creative and innovative approach to generate impactful marketing strategies.

  • Participate in marketing brainstorming and creative initiatives
  • Identify and present unconventional ideas

Responsibilities

o Oversee and lead all content marketing activities across social media platforms and the company's website

o Develop a weekly content schedule for internal review

o Create engaging newsletter content and recommend creative ideas

o Produce basic creative elements

o Perform simple video editing tasks

o Track and report LinkedIn statistics

o Curate relevant content for small businesses (articles, blogs, bylines, etc.)

o Monitor website statistics using Google Analytics

o Implement web SEO strategies

o Manage business directory listings

o Collaborate with agency to update website pages requiring redesign

o Participate in meetings with the PR agency

o Manage other pertinent duties as required

Key Requirements

· Proficiency or familiarity with WordPress (or similar platforms) and CRM software (e.g., Hubspot or Salesforce)

· Knowledge or experience in utilizing BI tools for marketing analytics reporting

· Skill in basic image design and video editing tools

· Understanding of Google Analytics and ability to quickly learn and adapt to new tools

Compensation

We provide an attractive salary, health benefits, and stock options for the suitable candidate.

Qualifications

  • Bachelor's degree or equivalent practical experience
  • 3-5 years of marketing/brand management experience
  • Excellent written and verbal communication abilities
  • Capacity to manage multiple tasks effectively
  • Familiarity with various social media platforms


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