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Marketing Specialist
3 months ago
We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level.
We look forward to having you on boardWe are currently seeking a confident, highly organized Marketing Specialist that will ensure flawless execution for our marketing projects and campaigns.
RESPONSIBILITES:
- Lead the development of marketing campaigns promoting various product lines from a strategic, media and creative standpoint
- Manage and be accountable for the production of marketing campaigns for B2C and B2B audiences:
- Build communication plans, creative briefs and workback schedules
- Contribute to resource allocation
- Organize and lead kickoff meetings
- Review creative assets to ensure alignment with brand and campaign objectives
- Coordinate internal and external approvals, as well as implementation steps
- Communicate with project stakeholders to inform them of progress, challenges, blockers and reevaluate deadlines when necessary
- Deliver final assets on time and as per brief
- Monitor and analyze the performance of each promotional campaign
- Ensure the continuity and cohesion between the various marketing campaigns across product lines
- Manage multiple priorities while aligning deliverables with business needs and departmental objectives
- Plan and implement partner offers, ensuring maximum visibility
- Ensure brand guidelines are respected throughout all touchpoints
- Perform a consulting role, propose solutions, and provide the necessary support to the Marketing Managers to carry out several marketing and communications projects
- Contribute to identify and implement process improvements
- Stay informed about industry activity and trends
KNOWLEDGE AND SKILLS REQUIRED:
- University degree in Marketing or equivalent
- Minimum 23 years relevant marketing experience
- Experience working in an advertising agency an asset
- Experience in the travel industry an asset
- Excellent project management and organizational skills
- Excellent oral communication and writing skills (English and French)
- Resourceful and able to manage priorities and work under pressure
- Proficiency in Office 36
- Experience working with Jira project management system an asset