360 Integrated Account Lead, Media Solutions

2 weeks ago

Toronto, Ontario, Canada CBCRadio-Canada Full time
Job Family Revenue

Primary Location Toronto

Position Language Requirement English Only

Language Skill Level (Reading)

  • Language Skill Level (Writing)
  • Language Skill Level (Speaking) Status of Employment Temporary
Work schedule(s) Full-time

Work at CBC/Radio-Canada

  • At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
  • Do you think you have the ability and drive to keep up with this exciting, everchanging industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

This is a temporary role, commencing in August 2023 and ending October 2024

This is a hybrid role with the requirement to work in the office 1-2 days a week (with the potential to increase in future).

Function:

  • The Media Solutions Group is looking for a Multi-Platform Integrated Account Lead with a focus on digital. The Integrated Account Lead will be responsible for generating, leading, and participating in the planning and execution of highlevel broadcast and digital sales strategies. This role requires demonstrated experience and seniorlevel clientbased relationships to successfully negotiate and sellthrough broadcast and digital media and innovative custom content programs using CBC/Radio-Canada broadcast and digital assets including Social, Native, and Podcasts, through the combined sale of broadcast and digital inventory (both English and French) via direct and programmatic channels (digital only).

Key Duties:

Business Development- Aggressively pursue and create new business opportunities to expand the client base and grow revenue. Partner with marketing to develop custom marketing solutions including branded content strategies in support of revenue generation and client objectives. Design tailored sales packages and make presentations to advertisers and agencies. Lead and collaborate on all sales initiatives through agency based proposals, direct-to-client and new business acquisitions to ensure combined achievement of revenue targets across English and French assets. Develop creative strategies around the business to meet targets and maximize revenue. Build relationships with industry associations and represent CBC/Radio-Canada at Media Events. Well-versed in digital platforms and emerging technology including programmatic trading, podcasting, native, and social.
Client Management- Responsible for all aspects of managing advertising sales accounts including the development of broadcast and digital solutions, campaign creation, presenting, negotiating, and closing sales opportunities with existing and new clients to build revenue. Accountable for all aspects of the clients' business. Responsible for managing the client relationship and overseeing the day-to-day strategic business execution. Create and manage sales plans and tactics while providing necessary weekly, monthly, and quarterly reporting and forecasting.
Strategic Analysis- Maintain up-to-date information related to market changes, the competitive landscape, trends, and movements to effectively manage sales territory. Develop and maintain client profiles, contact updates, and historical buying data. Analyze and interpret research statistics to assist in the creation of sales presentations and packages.- This position requires a post-secondary or equivalent combination of education and experience.

  • A minimum of five years' digital experience in a sales or sales related role in a media environment. Broadcast sales experience is an asset.
  • Excellent knowledge of the Canadian media landscape and CBC offerings in both French and English media including the innovative marketing solutions that drive highermargin sales.
  • Bilingualism (English and French) is an asset.
  • Ability to understand and use both quantitative and qualitative research material.
  • Knowledge of Microsoft Office Suite is required. Knowledge of Google Workspace is an asset.
  • Extensive creativity in developing sales strategies and customer solutions.
  • Ability to stay abreast of a rapidly evolving media environment and the opportunities rapidly evolving technology creates for clients, and develop solutions that work for clients and take advantage of the CBC's unique mix of content assets.
  • Ability to present these solutions in a way that engages busy executives and motivates them to purchase.
  • Advanced negotiating skills and sales abilities. Ability to use a consultative and collaborative approach to selling.
  • Ability to maintain excellent relationships with existing customers as well as develop new relationships with current noncustomers.
  • Excellent communication and presentation skil

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