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Media Supervisor

3 months ago

Toronto, Ontario, Canada Dentsu Media Full time
Company Description

dentsu is transforming advertising as a force for growth and a force for good.

It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before.

Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X.

All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world's leading advertisers.

Working together as the most integrated network, dentsu Media supports Carat's EQ and people-first approach, dentsu X's experience-driven proposition and iProspect's full-performance methodology.

dentsu Media also allows greater access to unparalleled integrated, marketing solutions through the network's Creative and CXM specialisms.

Job Description:


The Media Planning Supervisor is responsible for developing a high-performing team and providing guidance on client and media planning strategy.

The Media Planning Supervisor will oversee the entire planning process for their dedicated client groups and collaborates with trafficking, media operations and media buying teams to achieve client goals.

This role is critical in enforcing and providing input into the overall media planning direction as well as overseeing the quality standards of the team's planning strategy and execution.


  • Manages, coaches, and develops a team across media planning deliverables through the planning and campaign process to improve and achieve client goals.
  • Coaches team to develop planning strategies that maximize media dollars and media efficiency.
  • Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.
  • Grows the sophistication of the team's media knowledge, expanding into data and technology.
  • Identifies development areas in team members to help achieve and drive their performance goals for the year.
  • Drives Media Brand and client adoption of DAN capabilities, e.g. The Story Lab, Dentsu Data Labs, Cardinal Path, ICUC, etc.
  • Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaignrelated issues.
  • Facilitates the implementation of quality control processes and systems across client groups.
  • Briefs partner agencies on strategic implementation needs and roles of specific communication channels.
  • Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.
  • Participates and presents in new business efforts for the Canadian Network.
  • Instils a highperformance, datadriven, continuous improvement culture within a shared service organization.

Qualifications:

  • Postsecondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
  • A minimum of 3 years of media planning experience focused on All Media Channels and a minimum of 1year experience leading a team.
  • Strong people leader with the ability to lead, coach and develop and retain top talent while addressing performance.
  • Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.
  • Advanced knowledge of Media Planning and Research Tools:
  • Ability to instill confidence and manage expectations with internal and external stakeholders.
  • Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.
  • Strong negotiation, presentation and people skills.
  • Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.
  • Excellent written and verbal communication skills.
  • Must be able to collaborate with crossfunctional teams and multiple stakeholders.
Additional Information

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