Digital Marketing Lead

1 week ago


Vancouver, British Columbia, Canada Roman Catholic Archdiocese of Vancouver Full time
As the Marketing Manager at the Archdiocese of Vancouver, you are a crucial member of the Communications Office team.

Your role is to envision and execute marketing campaigns that advance the strategic missional goals of the local Catholic Church.

Acting as a bridge between the Communications Office and other offices / ministries using modern communication channels such as, advertising, email, social media, and other methods of engaging with our Catholic community.

You will be supported by an award-winning team of communicators, journalists, designers, and social media experts.
Primary Functions of the Position

Account Management:
Develop and execute comprehensive marketing plans and campaigns across multiple channels to increase community engagement and awareness.
Collaborate with various offices and ministries to promote events, initiatives, and fundraising efforts, tailoring messaging to diverse audiences.
Identify target audiences and devise digital campaigns that engage, inform, and motivate.
Measure and report on analytics and campaign performance, providing actionable insights.

Content Creation:

Craft detailed and compelling creative briefs that effectively communicate project objectives, audience, and desired outcomes to guide the creative team in developing impactful and aligned materials.

Write persuasive copy for websites, print materials and social media posts.
Work directly with graphic designers, photographers, videographers, and advertisers in content development and distribution.
Assist with the development of original multimedia content such as videos, podcasts, and graphics.

Email Marketing:

Develop and execute advanced email marketing strategies including segmentation, campaign creation, automation, and personalization to engage our community effectively.

Conduct testing on various email campaigns to optimize performance and increase engagement.
Target and segment audiences in our database by ensuring messages are relevant and engaging to each subgroup.
Knowledge, Skills, and Abilities
Minimum of 5 years of experience in marketing or communications with a proven track record of success.
Ability to craft compelling messages for diverse audiences.
Experience with email campaigns and marketing automation tools.
Knowledge of social media platforms and online advertising.
Passionate about leveraging technology to advance the mission and creatively solve communication and marketing challenges.

Exceptional communication and interpersonal skills with the ability to effectively report to and collaborate with multiple supervisors, stakeholders, and departments.

Exceptional customer service ethic and high expectations for quality.
Good working knowledge of issues and conditions affecting the Archdiocese of Vancouver and the Catholic Church.
Bachelor's degree in marketing or communications.
Experience within a non-profit organization.
Familiarity of Salesforce, Pardot, Google Ads, Meta Ads.
Conditions of Employment
An active member of a Catholic parish.
Strong knowledge of Church teachings relevant to Archdiocesan offices.
Successful Police Record Check with Vulnerable Sector Search required prior to start of employment.
This is a full-time position and may require occasional evening and weekend work.
Comprehensive benefits package, including extended health insurance, optional pension plans, and generous vacation time.
Opportunities for professional development and spiritual growth.
Please submit a résumé and a cover letter with " Marketing Manager " in the subject line to:

Website:
Thank you for your interest; only shortlisted candidates will be contacted. #J-18808-Ljbffr

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