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Manager, Marketing Events and Programs

3 months ago


Toronto, Ontario, Canada MCAN Mortgage Corporation Full time

Who we are:

At MCAN, we are most proud of the team we have built and our team member experience. Our people are respected industry innovators, influencers, and big thinkers. We do things differently than other lenders. Our business isn't selling mortgages, it's building relationships.
MCANLIFE is shaped around a culture of customer-centricity for both internal and external clients and powered by genuine collaboration.

We are a home for talented professionals seeking a more connected career and one that allows them to use more of their skills.

MCANLIFE means you can connect, discover, and grow.
We are certified from Great Place to Work Canada and recognized as one of Canada's Best Workplaces We are also thrilled to be recognized on the 2024 list of Best Workplaces for Women

Job Summary:

The Manager, Marketing Events and Programs will work under the direction of the Director, Corporate Branding & Marketing.

What you will be responsible for:

  • The Events and Programs Manager is responsible for the design, delivery and optimization of the MCAN Home partner experience from demand generation through strategic brand awareness initiatives and tactical, targeted content and campaign development related to events and programs.
  • This role requires strong planning, creative and analytic skills, deep understanding of the tools required to execute efficiently and on budget. The role assumes above average communication skills foundational to successful planning, design and analysis of content across all target channels including SEO blog copy, social posts, sales enablement assets and landing pages.
  • The Events and Programs Manager will support at the corporate level all digital marketing initiatives, working closely with the Director, Corporate Marketing to manage highprofile projects and develop the MCAN brand in target markets.
  • Overall, a successful Events and Programs Manager must possess a blend of technical expertise, interpersonal skills, and strategic thinking to effectively plan, execute, and optimize events and programs that align with MCAN Financial Group's objectives and deliver exceptional experiences for partners and clients.
The work experience, skills, education that you bring to the role:

Education:

  • Bachelor's degree in marketing, communications, digital media or equivalent or postsecondary education in related field of study or an equivalent combination of education and experience

Experience:

  • 57 years of experience in event planning and management, encompassing logístical coordination, budgeting, lead management and marketing automation tools proficiency.
  • Strong understanding of compliance regulations and administrative processes is essential.
  • Experience in mortgage industry or financial services preferred.
  • Knowledge of AODA/accessibility and CASL requirements.
  • Experienced working with Salesforce and Salesforce Marketing Cloud is an asset.

Skills:

  • Excellent communication and interpersonal abilities are crucial for building and maintaining relationships with partners, clients, and internal stakeholders.
  • Leadership skills are necessary for managing crossfunctional teams and driving program success.
  • Problemsolving skills are vital for addressing challenges that may arise during event planning and execution.
  • Adaptability and flexibility are also key, enabling the individual to thrive in a dynamic and fastpaced environment, while creativity and attention to detail are essential for developing engaging event experiences and ensuring compliance with regulatory requirements.


The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position.

It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.


We believe great work and collaboration can happen anywhere, which is why we are a permanent hybrid work environment We equip our team with great technology and empower them to deliver their best results.


We are dedicated to building an organization that reflects the diversity of our clients and the communities we serve across Canada.

Do you possess and value the same attributes?

Are you interested in your own development? Then come join our team

Requests for accommodation can be made at any stage in the recruitment process.

We thank all applicants for their interest but only those selected for further consideration will be contacted.