Marketing Programs Manager

2 weeks ago

Toronto, Ontario, Canada Rewind Software Full time

Company Description:

  • Rewind has moved to a hybrid model of work with our employees working from an office on Tuesdays and Wednesdays. Our office location in Toronto is 350 Bay Street._
Rewind is a service that protects the critical data that powers businesses of all sizes.

Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify.

We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50).

We invite you to read our startup story to learn where we came from and where we're going.

Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Rewind Culture
At Rewind, we believe in the power of our team. We are a group of passionate performance-driven individuals who put teamwork at the forefront of everything we do. We strive to exceed expectations, driving innovation and solutions that propel our customers and ourselves forward. Our dedication to understanding and solving the challenges our customers face drives everything we do.

We believe that fulfillment, both inside and outside of work, is critical to our team's happiness and productivity.

We cultivate a positive, inclusive, and engaging work environment where laughter and joy are woven into the fabric of our day to day activities.


Rewind is looking for an experienced and passionate Marketing Programs Manager who will help to build and execute Growth and Partner marketing programs targeting our key audiences.

You will be working collaboratively across Marketing, Sales, Partnerships and Operations, being responsible for executing prospect-focused integrated marketing campaigns to build brand awareness, generate leads, and create and accelerate pipeline for revenue return.

You will also develop partner marketing plans, in close collaboration with the Partnerships team, to build our global partner network, engage and foster existing relationships, and lead co-marketing partner programs end-to-end.


Key responsibilities:

  • Driving ideation, strategy and execution of integrated multichannel marketing campaigns targeted to prospects and partners
  • Leading the development of accountbased marketing (ABM) programs at the 1:1 and 1:few level
  • Collaborating with our Performance Marketing team to design and launch digital advertising programs across LinkedIn paid social, Google SEM, YouTube, Meta, 3rd party digital advertising, and more
  • Managing and coordinating content syndication investments targeting prospects
  • Managing and executing global inperson and virtual industry events, webinars and 3rd party sponsorships
  • Developing scalable comarketing programs, content and engagement strategies to serve common objectives with Partners and activating their networks and contacts.
  • Working closely with the Partnerships team to ensure partners are active and engaged. Developing and enhancing partnerfacing enablement materials to aid with onboarding, training, and education
  • Managing campaign budgets, timelines, resources, processes and technologies
  • Setting and measuring program performance, and leverage datadriven insights to inform decisionmaking
  • Working closely with Content and Product Marketing teams to identify and drive the creation of assets to support demand generation initiatives
  • Partnering with Operations to develop datadriven, actionable analysis to measure program performance against our funnel
  • Conducting crossfunctional retroactive reviews of campaigns, and outline opportunities for optimization and improvement

Qualifications

You also have:

  • Handson knowledge of best practices in B2B marketing and a proven track record of implementing integrated marketing campaigns with successful results
  • An interest and experience with overseeing and executing inperson and online events
  • Knowledge and experience with lead management processes, marketing automation tools and CRM systems (e.g., Hubspot and Salesforce)
  • Ability to multitask and prioritize in a fastpaced and dynamic work environment
  • Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or relevant certifications are a plus.

You are:

  • A strong communicator and problem solver who is focused on building meaningful and impactful marketing programs
  • An innovator willing to test creative new approaches and an analytical mind comfortable working with data to drive meaningful action
  • An intrinsically motivated individual and a great team player who takes accountability and ownership

Additional Information

Our package includes:

- employee stock options
- health benefits

  • 3 weeks vacation
  • 7 life leave days
  • 2 Level Up days for professional development
  • 1 volunteer day
  • Summer hours (off

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