Program Manager, Athlete Marketing and Olympian

1 week ago

Toronto, Ontario, Canada Canadian Olympic Committee Full time

Work Location:
Toronto, ON or Montreal, QC

Deadline:
Mar 1, 2023

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Be part of building a national brand. **Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada and we are responsible for all aspects of Canada's involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.


Reporting to the Manager, Athlete Marketing and Olympian Legacy (AMOL), the Program Manager, AMOL role provides leadership and day-to-day management in athlete engagement across all COC and Canadian Olympic Foundation (COF) departments.

The Athlete Marketing and Olympian Legacy strategy fulfills the COC's mission of promoting the values and principles of Olympism and leading the achievement of the Canadian Olympic Team's success.

Engaging athletes within the corporate world and community is a key tactic to elevate the Olympian status beyond competition on the field of play and to bring the Olympic Movement closer to Canadians.


LOCATION:

This position will be located in the COC office in Toronto located at ON at 250 Yonge St. Suite 3000 or in Montreal, QC, at 500 René-Lévesque Boulevard West. We offer a hybrid work model that allows for up to three days of remote work each week.

CORE RESPONSIBILITIES AND PRIORITIES:

Strategy, Planning and Oversight

  • Create, oversee and execute the Athlete Engagement Communication Plan (Website, Newsletter, OLY Inbox and OLY Network)
  • Track and report on the performance of AMOL communication platforms
  • Manage the Games Anniversary Program from ideation to execution:
  • Lead in the planning and execution of the program
  • Track and report on the Games anniversary budget
  • Lead the intern program for the AMOL team; assume responsibility for hiring, training, professional development, workload assignment, and evaluation.
  • Support the recruiting and managing of freelance contributors.
  • Act as the Functional Area Lead for the Athome Games Athlete Engagement and Team Canada Celebration:
  • Manage and lead all at-home athlete engagement needs of the COC and its partners
  • Support in the Olympic Games host city as appropriate.
  • Support the Manager, Athlete Marketing & Olympian Legacy with Team Canada Celebration project and other events associated with TCC (i.e. community involvement, digital, government and protocol requests).
  • Support with all other aspects of Games preparation as necessary.

Athlete Marketing Program Delivery

  • Act as an inhouse expert and interdepartmental consultant on Team Canada Olympians for commercial related requests:
  • Provide input to create a best fit between athlete requests and the athletes' personalities, skills and interests.
  • Provide guidance on Olympians and stories to be included in marketing campaigns, promotions, sponsorship opportunities and media availability.
  • Represent athletes' interests in all phases of projects involving Olympians and Olympic hopefuls.
  • Monitor and implement the Athlete Engagement protocol throughout the year to ensure effectiveness for all parties involved:
  • Survey and meet key stakeholders (athlete representatives, NSOs and corporate partners) to seek out efficiencies and opportunities for further collaboration on commercial requests.
  • Execute all COC, COF and corporate partner athlete engagement requests:
  • When needed, assist in facilitating external and international (i.e. IOC) requests. This includes certain elements of event execution (i.e. Planning, communication, invoicing).
  • Participate in the planning and execution of the Athlete and Agent Summit and support the Manager, Athlete Marketing & Olympian Legacy at all phases of the project.

Olympian Legacy Plan

  • Provide support to deliver the OLY Canada Legacy Grant program and any other Legacy activities lead by the Manager, Athlete Marketing and Olympian Legacy (e.g. OLY Reunions)
  • Update the database of active and retired Team Canada Olympian as required

Stakeholder Relationships

  • Build new and nurture existing relationships with all Team Canada Olympians;
  • Closely collaborate with:
  • COC colleagues;
  • Athlete Representatives more than 50 Agents;
  • National Sport Organizations 55 NSOs Communication or Marketing leads;


 Corporate partners
  • Via our Partnership team; and


 Other stakeholders
  • CPC, Sport Canada, OLY Canada, etc
  • Periodic Montreal office trips to maintain strong relationship with Sport Business and Sustainability team and other COC departments, as appropriate;
  • Travel required (domestic and possibly international);
  • Ability to work flexible and extended hours when needed
  • Other duties, as assigned

QUALIFICATIONS AND CRITICAL SKILLS:

Education and Experience
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