Program Marketing Specialist

2 weeks ago

Toronto, Ontario, Canada Axonify Full time

Reporting to the Senior Industry Marketing Programs Manager, the Program Marketing Specialist is an integral member of the Demand Generation team supporting new logo acquisition, customer upsell, retention and expansion.

The Program Marketing Specialist plays an important role in the flawless execution of integrated campaigns to engage prospects and create meaningful touch points throughout the buyer's journey.

This role keeps campaign deliverables organized, on track and aligned with stakeholders.

The impact you'll have:

  • Create briefs and debriefs, ensuring all contributors are provided with the information they need to launch and optimize campaigns
  • Identify segments and channels for the promotion of webinars, speaking engagements and other events
  • Create UTMs (Urchin Tracking Module) to ensure all campaigns are tracked appropriately and accurately
  • Act as a key point of contact for thirdparty vendors, ensuring deadlines, material submissions, and key updates are met
  • Leverage a variety of tools in the marketing technology stack (i.e. Marketo, Sendoso, 6Sense, etc.) to understand lead journeys and create meaningful touch points that drive action
  • Evaluate campaign performance and share insights with team members to improve conversion rates
  • Collaborate with internal stakeholders, such as BDR (Business Development Representatives) and sales teams, to deliver campaign updates and support content requests as needed, such as outreach snippets
  • Partner with crossfunctional teams including Customer Marketing, Community, Industry Program Managers and others to identify crosscollaboration opportunities
  • Recommend customer stories and testimonial usage to support campaign initiatives across the marketing team
  • Ensure the most relevant campaign activity is reflected in Asana and the marketing events calendar
  • Support budget management by submitting POs (purchase orders) for approval and update the spend tracker

What you'll bring:

  • Bachelor's degree in Marketing, Communications, or a related field
  • Recent graduate with a strong interest in B2B (BusinesstoBusiness) marketing
  • Excellent interpersonal and communication skills, with the ability to build strong relationships
  • Exceptional writing skills, with the ability to create compelling and engaging content
  • Strong project management and organizational skills, with the ability to prioritize and manage multiple initiatives simultaneously
  • Familiarity with CRM (customer relationship management) software (e.g., Salesforce) and marketing automation tools (e.g., Marketo) is a plus
  • Analytical mindset with the ability to track, measure, and analyze the impact of customer advocacy initiatives

  • Sales Representative/marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Brand Vision Marketing Full time

    _Join Our Dynamic Team at Brand Vision_Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success.About Us:Brand Vision is a leading marketing & web design agency specializing in...

  • Brand Experience Specialist

    2 weeks ago

    Toronto, Ontario, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Brand Experience Specialist, based out of...

  • Brand Experience Specialist

    2 weeks ago

    Toronto, Ontario, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Experiential Specialist, based out of our Toronto...

  • Market Research Specialist

    4 weeks ago

    Toronto, Ontario, Ontario, Canada AIR MILES Reward Program Full time

    The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR...

  • Quantitative Market Research Specialist

    2 weeks ago

    Toronto, Ontario, Canada AIR MILES Reward Program Full time

    The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR...

  • Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Compass Group Full time

    You might not know our name, but you know where we are. That's because Compass Group Canada is part of a global foodservice and support services company that's the 6th largest employer in the world, with 625,000 employees.You'll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues, remote...

  • marketing specialist

    2 weeks ago

    Toronto, Ontario, Canada NONSTOP TRUCKING INC Full time $44,574

    NONSTOP TRUCKING INC MARKETING SPECIALIST MADISON , Wisconsin Apply Now JOB REQUIREMENTS: MARKETING SPECIALIST (MADISON, WI) Research marketconditions in Wisconsin and Midwest areas and gather information todetermine potential customers; promote the company\'s services andexplore growth options; collect data on competitors and analyze theirprices, sales, and...

  • Digital Marketing Expert

    2 weeks ago

    Toronto, Ontario, Canada Digital Clicks Marketing Full time

    Born in the hallways of Fanshawe College's Lawrence Kinlin School of Business, Digital Clicks Marketing is a London, Ontario-based full-service digital marketing agency that has been servicing local, national, and international clients since 2010.Our modest but dedicated team of professionals are experts in their craft: working with top-notch digital...

  • Quantitative Market Research Specialist

    1 month ago

    Toronto, Ontario, Ontario, Canada AIR MILES Reward Program Full time

    The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR...

  • Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Coreio Inc Full time

    Coreio is looking for an Marketing Specialist/Visual Designer (contract to start with possibility to convert to permanent) to design, create, and deliver marketing programs to support expansion and growth of the our company's services. This role requires an in depth knowledge of Coreio's services and market goals. Proficiency in graphics, web advertising,...

  • Marketing & Communications Manager

    2 weeks ago

    Toronto, Ontario, Canada Array Marketing Full time

    About Array MarketingFor over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Villa Charities Inc. Full time

    Our Marketing and Communications department is currently looking for a Marketing Specialist. This role reports to the Marketing and Digital Manager.In this position, the Marketing Specialist will contribute to the company's overall marketing and communications strategy through the development and implementation of digital marketing programs. The incumbent...

  • Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Reliance Home Comfort Full time

    Marketing Specialist 2 Lansing Square, North York, ON M2J 4P8, Canada Req #4623 May 27, 2024 Marketing Specialist, Lifecycle Marketing Find Your Limitless with Reliance By joining Reliance as a Marketing Specialist, you'll become an important team member and will be provided with the tools you need to succeed. The Customer Lifecycle Marketing...

  • Program Administration

    2 weeks ago

    Toronto, Ontario, Canada CMG Marketing Full time

    CMG Marketing, a full-service marketing, contact center, and program management company, is seeking a highly skilled and experienced Program Administration / Customer Service Representative to join our team. Our company is dedicated to helping our clients achieve their program goals and objectives. The successful candidate will be responsible for providing...

  • Product Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Uniqlo Canada Full time

    Job Title: Product Marketing SpecialistLocation: TorontoReporting to: Marketing ManagerAbout UNIQLOUNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: GU, Theory, COMPTOIR DES COTONNIERS, PRINCESSE TAM.TAM, J Brand, and UNIQLO. UNIQLO Canada opened its...

  • Marketing and Communications Specialist

    2 weeks ago

    Toronto, Ontario, Canada ACCES Employment Full time

    Title: Marketing and Communications SpecialistReports To:Director, Marketing and CommunicationsLocation:TorontoStart Date: April 2024ACCES Employment is a leader in connecting qualified jobseekers from diverse backgrounds with employers across the Greater Toronto Area (GTA), Ontario, and Canada. ACCES helps more than 42,000 job seekers each year at seven...

  • Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Informa Connect Full time

    Company DescriptionWe're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional...

  • Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Info-Tech Research Group Inc. - Canada Full time

    Position Purpose:The role of the Marketing Specialist is to deliver and execute on powerful go-to-market campaigns that position our research and services for maximum impact in our member base. You'll help drive product and feature adoption, increase member engagement and usage/consumption of our content and services, and drive revenue growth from our...

  • Marketing and Communications Manager

    2 weeks ago

    Old Toronto, Ontario, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life.We are committed to...

  • Specialist, Marketing Automation

    2 weeks ago

    Toronto, Ontario, Canada Questrade Financial Group Full time

    Questrade Financial Group (QFG) of Companies is committed to helping Canadians become much more financially successful and secure. We are everything a traditional financial institution is not. Our vision is to revolutionize financial services for the benefit of Canadians by providing the most innovative and cost efficient financial services online.That's why...