Director, Digital Marketing Modernization

Director, Digital Marketing Modernization page is loaded

Director, Digital Marketing Modernization Apply locations Toronto, Ontario Waterloo, Ontario time type Full time posted on Posted Yesterday job requisition id JR

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Job Description

Manulife is seeking a Director of Digital Marketing Modernization to lead our marketing technology transformation efforts in Manulife Investment Management (MIM).

The Director will play a pivotal role in the strategy, roadmap, and business cases for marketing technology that will empower Manulife Investment Management to be recognized as providing exceptional digital-first experiences to our customers.

The Director will collaborate with business partners, cross-functional teams, and regional and global marketing and technology teams to ensure that our digital experiences are crafted and developed to meet business and user needs, aligned with our marketing plan and objectives, and enable omnichannel engagement across multiple audiences.

Key Responsibilities:

Execution of Marketing Modernization Initiatives: Lead the execution of marketing modernization initiatives as outlined in the marketing technology roadmap. Collaborate closely with partners to ensure alignment with business objectives and successful delivery of projects.

Change Management and Adoption : Inspire change management efforts to foster a positive mindset towards the adoption of new marketing technology platforms. Provide guidance and support to business and marketing leaders in leveraging these platforms to achieve their objectives.

Consultation and Strategic Guidance: Offer specialized advice and consultation to marketing, technology, and business leaders on transformative digital marketing practices. Help shape the digital marketing strategy and activities to drive business growth.

Project Leadership and Cross-functional Collaboration: Lead cross-functional project teams to define, deliver, and launch new digital marketing functionalities. Oversee change management requirements and ensure effective communication and collaboration across teams.

Empowerment of Business Partners: Empower business partners to create digital marketing strategies using customer-centric omnichannel journeys. Mentor and guide on marketing technology best practices to scale and grow the journey design practice.

Research and Implementation of Marketing Technology : Research, recommend, and implement new marketing technology products and tools to improve business performance across channels and products.

Strategic & Project Management

• In collaboration with Marketing partners, lead the collection and creation requirements, for use cases, hypotheses, and experiments for targeting, personalization, and A/B testing to optimize the digital customer experience
• Interpret results of various measurements, trends, and analytical reports to recommend changes in strategy, audience targeting, media selection, messaging, and content, ensuring alignment with marketing and technology strategy
• Lead and mentor the team on analytical experiences such as Data Analysis, Funnel Analytics, Segmentation, Forecasting, Hypothesis Testing, and Model Building, providing recommendations and ensuring alignment with business objectives
• Stay up to date with the latest digital marketing trends and technologies and recommend new strategies and tools to improve the digital customer experience and drive business growth
• Provide oversight and accountability for project optimization, ensuring alignment with marketing and technology strategy, project timeline, and budget

Collaboration

• Collaborate with external partners, such as digital agencies or technology vendors, to ensure that the company's digital experience capabilities are best-in-class and aligned with industry standards
• Lead and cultivate a culture of collaboration, accountability, and clarity with internal collaborators, handling multiple partners in a matrix environment
• Coordinate the preparation and dissemination of project communications to ensure alignment and clarity across all levels of management
• Excellent presentation, communication (oral & written), and relationship-building skills.

Delivery

• Develop and handle project governance plans, project schedules, and team goals, defining success criteria, project achievements, and budgets
• Lead and influence teams, redirecting teams and handling collaborator expectations to ensure successful project delivery
• Results and data driven, prioritizes work activities, and plans and stays organized to meet commitments
• Responsible for ensuring the successful delivery of projects, aligning with the marketing and technology strategy, adhering to project timelines, and leading budgets effectively.

What are we looking for

• Post-secondary degree in a marketing and/or technology-related field; MBA preferred.
• 10+ years of validated digital transformation experience
• Strong leadership and project management skills, with experience leading cross-functional teams.
• Senior knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, AJO/Marketo, CJA, Target, AEM, Enterprise DAM), Salesforce CRM/Service, Seismic, and Tiled
• Validated experience working with Agile development methodologies and project management tools such as JIRA and Confluence
• Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.
• Deep understanding of marketing technology platforms and trends, with a passion for driving innovation and continuous improvement.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
• We lead with our Values every day and bring them to life together.
• Boundless opportunity
• We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
• We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
• We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
• We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact .

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$103,050.00 CAD - $185,490.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

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We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive.

We offer work that challenges and makes a difference within a flexible and supportive environment, so you can help make decisions easier and lives better for our customers.

We're proud of our accomplishments and recognitions. Recent awards include:

• Best Place to Work in Asia-Pacific 2022
• Best Place to Work for LGBTQ Equality 2022

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Discover how you can grow your career, make impact and drive real change with our Winning Team today at .

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