Director, Digital Marketing Modernization

1 week ago

Toronto, Ontario, Canada Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world.

From our environmental initiatives to our community investments, we lead with values throughout our business.

To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive.

Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement
Hybrid


Manulife is seeking a
Director of Digital Marketing Modernization to lead our marketing technology transformation efforts in
Manulife Investment Management (MIM).


The Director will play a pivotal role in the strategy, roadmap, and business cases for marketing technology that will empower Manulife Investment Management to be recognized as providing exceptional digital-first experiences to our customers.


The Director will collaborate with business partners, cross-functional teams, and regional and global marketing and technology teams to ensure that our digital experiences are crafted and developed to meet business and user needs, aligned with our marketing plan and objectives, and enable omnichannel engagement across multiple audiences.


Key Responsibilities:

Execution of Marketing Modernization Initiatives:
Lead the execution of marketing modernization initiatives as outlined in the marketing technology roadmap. Collaborate closely with partners to ensure alignment with business objectives and successful delivery of projects.

Change Management and Adoption:
Inspire change management efforts to foster a positive mindset towards the adoption of new marketing technology platforms. Provide guidance and support to business and marketing leaders in leveraging these platforms to achieve their objectives.

Consultation and Strategic Guidance:
Offer specialized advice and consultation to marketing, technology, and business leaders on transformative digital marketing practices. Help shape the digital marketing strategy and activities to drive business growth.

Project Leadership and Cross-functional Collaboration:Lead cross-functional project teams to define, deliver, and launch new digital marketing functionalities. Oversee change management requirements and ensure effective communication and collaboration across teams.

Empowerment of Business Partners:
Empower business partners to create digital marketing strategies using customer-centric omnichannel journeys. Mentor and guide on marketing technology best practices to scale and grow the journey design practice.

Research and Implementation of Marketing Technology: Research, recommend, and implement new marketing technology products and tools to improve business performance across channels and products.

Strategic & Project Management

  • In collaboration with Marketing partners, lead the collection and creation requirements, for use cases, hypotheses, and experiments for targeting, personalization, and A/B testing to optimize the digital customer experience
  • Interpret results of various measurements, trends, and analytical reports to recommend changes in strategy, audience targeting, media selection, messaging, and content, ensuring alignment with marketing and technology strategy
  • Lead and mentor the team on analytical experiences such as Data Analysis, Funnel Analytics, Segmentation, Forecasting, Hypothesis Testing, and Model Building, providing recommendations and ensuring alignment with business objectives
  • Stay up to date with the latest digital marketing trends and technologies and recommend new strategies and tools to improve the digital customer experience and drive business growth
  • Provide oversight and accountability for project optimization, ensuring alignment with marketing and technology strategy, project timeline, and budget

Collaboration

  • Collaborate with external partners, such as digital agencies or technology vendors, to ensure that the company's digital experience capabilities are bestinclass and aligned with industry standards
  • Lead and cultivate a culture of collaboration, accountability, and clarity with internal collaborators, handling multiple partners in a matrix environment
  • Coordinate the preparation and dissemination of project communications to ensure alignment and clarity across all levels of management
  • Excellent presentation, communication (oral & written), and relationshipbuilding skills.

Delivery

  • Develop and handle project governance plans, project schedules, and team goals, defining success criteria, project achievements, and budgets
  • Lead and influence teams, redirecting teams and handling collaborator expectations to ensure successful project delivery
  • Results and data driven, prioritizes work activities, and plans and stays organized to meet commitments
  • Responsible for ensuring the successful delivery of projects, aligning with the marketing a

  • Director, Digital Marketing Modernization

    1 week ago

    Old Toronto, Ontario, Canada Manulife Insurance Malaysia Full time

    Director, Digital Marketing Modernization Location: Toronto, Ontario, Waterloo, Ontario Job Type: Full Time Posted: Yesterday Job Requisition ID: JR We are a leading financial services provider committed to simplifying decisions and enhancing lives for our customers and colleagues worldwide. Our values guide every aspect of our business, from environmental...

  • Director, Digital Marketing Modernization

    1 week ago

    Toronto, Ontario, Canada Manulife Insurance Malaysia Full time

    Director, Digital Marketing Modernization page is loaded Director, Digital Marketing Modernization Apply locations Toronto, Ontario Waterloo, Ontario time type Full time posted on Posted Yesterday job requisition id JR We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues...

  • Digital Marketing Expert

    1 week ago

    Toronto, Ontario, Canada Digital Clicks Marketing Full time

    Born in the hallways of Fanshawe College's Lawrence Kinlin School of Business, Digital Clicks Marketing is a London, Ontario-based full-service digital marketing agency that has been servicing local, national, and international clients since 2010.Our modest but dedicated team of professionals are experts in their craft: working with top-notch digital...

  • Digital Transformation Director

    1 week ago

    Toronto, Ontario, Canada Apply Digital Full time

    ABOUT APPLY DIGITAL We're a global digital transformation partner for change agents, working to modernize their organizations. Who we help: Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact.How we help: If you'd like to learn more about Apply...

  • Senior Director of Product Marketing

    7 days ago

    Toronto, Ontario, Canada Delta4 Digital Full time

    The Senior Director, Performance Marketing role at Delta4 Digital is a newly created, pivotal, leadership position reporting into the VP, Strategy & Growth Marketing. This role will oversee our performance marketing channels taking the lead on planning, strategy and execution for our network of enterprise and direct clients. The Senior Director, Performance...

  • Head of Digital Marketing

    1 week ago

    Toronto, Ontario, Canada Smart Apartment Data Full time $140,000 - $150,000

    We are currently looking for an experienced B2B marketing professional to join our fast-growing SaaS Big Data Company as a Director of Marketing . If you are passionate about marketing and demand generation and have experience managing and leading marketing teams with a track record of delivering double-digit revenue increases over the past four years then...

  • Director, Digital Marketing

    1 week ago

    Toronto, Ontario, Canada EarthLabs, Inc. (TSXV: SPOT | OTCQX: SPOFF | FSE: 8EK0) Full time

    SPOFF |FSE: 8EK0) ( a leading digital platform in the resource sector, is seeking a highly experienced and visionary Marketing Director to join the growing team. This role will oversee the marketing efforts for all its subsidiaries, CEO.a media platform with a rapidly growing online community providing real-time information on the financial market, and a...

  • Director of Engineering, Data Engineering

    7 days ago

    Toronto, Ontario, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we're up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada's...

  • MC - Senior Manager, Digital Content

    1 week ago

    Old Toronto, Ontario, Canada SDI Marketing Full time

    175 Galaxy Blvd, Etobicoke, ON M9W 5R8, Canada Req #626 Tuesday, January 23, 2024 LOCATION: Toronto, ON REPORTING TO: Head of Digital Engagement CATEGORY: Midnight Circus PROFILE The Senior Manager, Digital Content is a cross-functional role supporting both the Digital Engagement team and Creative team priorities. The role is responsible for the...

  • Digital Marketing Account Coordinator

    1 week ago

    Toronto, Ontario, Canada TechWyse Internet Marketing Full time

    About TechWyseTechWyse Internet Marketing is a digital marketing leader. As one of North America's longest-running digital marketing agencies, TechWyse is always on the lookout for dynamic, passionate talent.At TechWyse, we have a straightforward competitive advantage - we always strive to exceed expectationsAn effective internet marketing campaign is more...

  • Marketing Automation Specialist

    1 week ago

    Toronto, Ontario, Canada Vervio Digital Full time

    We Have an exciting opportunity for a role specialising in Adobe Marketing Automation while working with a prestigious Australian household brand. This role will be a remote support role (late mornings/afternoons) for the marketing automation team based in Australia. It is for this reason the role will be remote and we invite candidates offshore to apply as...

  • Director of Marketing

    1 week ago

    Old Toronto, Ontario, Canada Marriott Full time

    Marriott Director of Marketing Toronto, Canada Additional Information: 15 Months Maternity Leave Contract Job Category: Sales & Marketing Location: The St. Regis Toronto, 325 Bay Street, Toronto, ONT, Canada Schedule: Full-Time Located Remotely? No Relocation? No Position Type: Management JOB SUMMARY Directs the development, production, and implementation...

  • Director of Product Strategy

    1 week ago

    Old Toronto, Ontario, Canada Apply Digital Ltd. Full time

    ABOUT APPLY DIGITALWho we are: We're a global digital transformation partner for change agents, working to modernize their organizations.Who we help: Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact.What we do: We offer clients end-to-end...

  • Digital Marketing Specialist

    7 days ago

    Toronto, Ontario, Canada TechTrex Inc.KioSoft Technologies LLC Full time

    KioSoft Technologies (KioSoft) is a growing hardware/software company providing turnkey custom solutions for the Commercial Laundry, Vending, Coffee and other unattended Payment Industries. KioSoft has operations in the United States, Canada, China, Korea, and authorized dealers worldwide.We are looking for a highly motivated, and trainable individual with...

  • Associate Director, Digital

    1 week ago

    Toronto, Ontario, Canada advertience Inc. Full time

    Posting Date:March 11th, 2024Title:Associate Director, DigitalCOMPANYadvertience ('advertising + science') is a digital marketing consultancy that delivers digitalmarketing services in Media, Creative Services, Analytics and Consulting. Driven by data,advertience utilizes its extensive experience in digital marketing to enable our clients to maximize the...

  • Digital Marketing Manager

    1 week ago

    Toronto, Ontario, Canada Orium Full time

    Location: Canada (Remote)DescriptionOrium is looking for an experienced B2B Digital Marketing Manager to maintain two distinct organizational brands and drive traffic/engagement across digital and social properties for a B2B professional services firm. The Digital Marketing Manager reports to the Head of Demand Marketing, and is responsible for the...

  • Digital Marketing Specialist

    1 week ago

    Toronto, Ontario, Canada Ribbon Full time

    Welcome to the Digital Marketing opportunity at Ribbon! Are you enthusiastic about digital marketing, social media trends, and contributing to brand success in the online world? Join our team as a Digital Marketing Specialist and play a crucial role in shaping our online presence and engagement strategies.Company Overview: Ribbon is a modern professional...

  • Technology Director

    1 week ago

    Old Toronto, Ontario, Canada Apply Digital Ltd. Full time

    Who we are:We're a global digital transformation partner for change agents. We offer connected thinking to deliver connected results that realize a business' vision.What we do:We empower enterprises to shift to evolving business opportunities, gain powerful insights and deliver experiences that drive growth.Who we help:Our 600+ digital specialists have...

  • Marketing Support Intern

    1 week ago

    Toronto, Ontario, Canada Keel Digital Solutions Full time

    Position: Marketing Support InternLocation: Remote & Head Office locationStart Date: May 2024Salary: Starting at $21/HourKeel Digital Solutions and Our CultureKeel Digital Solutions is a technology and innovation organization positioned within the healthcare sector, with a focus on providing unparalleled service to clients through state-of-the-art...

  • Director, Marketing

    1 week ago

    Old Toronto, Ontario, Canada Pathways to Education Canada Full time

    ORGANIZATION: Pathways to Education CanadaPOSITION: Director, Marketing & CommunicationsREPORTING TO: Chief Operating OfficerLOCATION: Toronto, Ontario (Hybrid)WEBSITE:About Pathways to Education CanadaPathways to Education is a non-profit organization focused on disrupting the cycle of poverty through education. We firmly believe that every young individual...