Director, Marketing

1 week ago

Old Toronto, Ontario, Canada Pathways to Education Canada Full time

ORGANIZATION: Pathways to Education Canada
POSITION: Director, Marketing & Communications
REPORTING TO: Chief Operating Officer
LOCATION: Toronto, Ontario (Hybrid)
WEBSITE:

About Pathways to Education Canada

Pathways to Education is a non-profit organization focused on disrupting the cycle of poverty through education. We firmly believe that every young individual should have the chance to unleash their full potential, irrespective of their upbringing or situation. Since our establishment, we have remained dedicated to offering comprehensive assistance to students in underprivileged areas, empowering them to graduate from high school and pursue further education and rewarding careers.

About the Role and Company

If you are enthusiastic about driving positive change in the lives of young individuals, possess a talent for crafting compelling narratives, and are motivated to incite action, then here is your golden opportunity. Pathways to Education Canada is in search of an innovative and dynamic Marketing and Communications Director to join our team.

As the Director, you will lead a skilled team in crafting and executing cutting-edge marketing and communications approaches to enhance our brand, engage stakeholders, and garner support for our initiatives.

Responsibilities
  • Optimize website and digital marketing performance by monitoring website traffic, user behavior, and campaign outcomes. Utilize insights to refine digital marketing strategies for enhanced returns.
  • Supervise the planning and implementation of a social media strategy to amplify Pathways' presence and interaction on social platforms, ensuring captivating content to cultivate a devoted following and steer traffic to Pathways' site.
  • Maintain relationships with media channels, handle media queries, and orchestrate press releases and media presence.
  • Elevate Pathways' representatives as sought-after authorities for commentary and interviews.
  • Develop a digital marketing scheme, supervise digital marketing ventures encompassing website management, social media, email campaigns, and online advertisements.
  • Manage and enhance Pathways' brand image, ensuring consistency across all communication channels.
  • Forge and enhance crucial brand messages resonating with stakeholders, including donors, partners, students, and the public. Guarantee uniform messaging across all communication channels.
  • Create and execute strategic marketing and communication schemes aligned with Pathways' mission and goals.
  • Lead internal communication for the National Office staff. Collaborate with Program teams to supervise communication plans to all Pathways Program Partners.
  • Communicate the strategy to the executive team and oversee its implementation.
  • Handle marketing and communication regulations and policies.
  • Monitor and measure progress against the strategy.
  • Offer performance feedback to each team member by conducting regular informal feedback sessions and formal performance evaluations.
  • Coach each team member by formulating and overseeing progress on agreed development plans.
Qualifications
  • Hold a degree in Marketing, Digital Marketing, Content Marketing, Communications, Public Relations, or a related field.
  • Bring forth over 8 years of Marketing and Communications experience at a Director level.
  • Demonstrate a proven track record in crafting, executing, and assessing successful marketing, digital marketing, content marketing, branding, and communication strategies.
  • Possess experience in managing and evaluating external agencies.
  • Strong execution skills to boost marketing returns.
  • Exhibit business acumen involving operational plans and budget management.
  • Capable of overseeing multiple initiatives simultaneously.
  • Possess excellent written and verbal communication skills.
  • Display strong leadership capabilities with the aptitude to motivate and influence others.
  • Ability to think strategically on both organizational and operational levels.
  • Adaptable and willing to drive change.
  • Preferably have experience in the non-profit or education sectors.
  • Passionate about driving impact.
  • Bilingualism (English/French) is advantageous.
Benefits
  • An enriching opportunity to be part of a leading non-profit organization committed to excellence and influence.
  • A collaborative workspace fostering innovation.
  • Access to learning opportunities and professional growth.
  • Competitive vacation and health benefits.
  • Group RRSP program.
Join our Mission

If you are enthusiastic about driving change and desire to join a vibrant team dedicated to disrupting the cycle of poverty through education, we are eager to hear from you. Pathways to Education provides a supportive and inclusive work milieu where you can develop personally and professionally. Come aboard our mission to empower youth and cultivate stronger communities. Apply now for the position of Director, Marketing & Communications. Applications deadline: May 24th, 2024. For further inquiries, please reach out directly to us.

Pathways to Education Canada is dedicated to nurturing a diverse and inclusive work environment, welcoming individuals of various backgrounds and identities. All interested candidates are encouraged to apply and inform us of any required accommodations for a fair recruitment process.

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