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Content and Influence Strategist

3 months ago

Montreal, Quebec, Canada Agence Made in blog inc. Full time

Reporting to the Director of Digital Content, you will be responsible for:

  • Advise clients;
  • Establish creative and effective strategic recommendations;
  • Oversee the deployment and production of content;

In concrete terms, you will take on stimulating challenges

More specifically:

1- Analyze and advise

  • Inventory and analyze client content and platforms;
  • Study search and content consumption trends;
  • Develop target personas and user scenarios;
  • Design content and influence strategies to meet business objectives;
  • Define content levers and themes by platform;
  • Establish content objectives and key performance indicators;
  • Research and develop influencer recommendations and original and creative content creators;
  • Define and plan the editorial strategy (calendar, budget, timeline, tools, workflow, etc.);
  • Develop proposals and present recommendations to client teams and internal collaborators;
  • Develop strategic briefs;
  • Develop editorial calendars that respect the content strategy and brand pillars;
  • Analyze data rigorously and develop indepth performance reports;
  • Establish strategic recommendations and optimize content creation on an ongoing basis;
  • Develop presentations on social media trends;
  • Write SEO optimized articles;
  • Keep abreast of the evolution of platforms and trends in content and influencer marketing;
  • Participate in internal content mandates

- Supervise content production

  • Guide, review and approve content production (text, photo, video) with internal or freelance teams: content creation, publications, in French and English.
  • Ensure that community management meets standards;
  • Guide and oversee data collection and social media reporting

To succeed in these upcoming challenges, you have:

  • Master's degree in business administration, marketing communications (or similar);
  • Minimum 4 years of experience in content marketing and social media (IG, TikTok, FB, Pinterest), agency experience an asset;
  • Experience in strategic planning, digital content creation, SEO;
  • Concrete experience in team supervision;
  • Good knowledge of Google (Analytics, Trends, Keyword Tool), Mailchimp, Klavio, Canva;
  • Excellent analytical and writing skills;
  • Complete mastery of French and English;
  • Demonstrated ability to understand marketing objectives and be results oriented;
  • Knowledge of Canadian influencers and celebrities;
  • Excellent organizational, time management and priority setting skills;
  • Ability to work under tight deadlines and adapt to last minute requests;
  • Sense of initiative, autonomous and good problem solving skills;
  • Good customer relations, pedagogical, collaborative, and positive approach;
  • Ability to work with teams of related expertise;
  • Strong interest in web culture and social media;
  • Desire to acquire new knowledge in the field

To grow in the position and at Maison Made in you:

  • Are curious: you like to be challenged and are on the lookout for trends in digital content;
  • Are ambitious: you seek to surpass yourself to bring value to your clients and your team;
  • Are a team player: you value the synergy of ideas and solutions to go further;
  • Are persistent: you have the ability to find solutions by yourself to reach your goal;
  • Are creative: you seek to get out of your comfort zone and you ask yourself questions to create something different with each mandate;
  • Love to share your gourmet recipes, your latest natural wines, your good outdoor plans

Joining Made in is:

  • Be part of a motivated, ambitious, creative and international team;
  • Participate in the growth of an independent company led by leaders with integrity and vision;
  • Work on various issues with passionate experts and specialists;
  • The assurance of continuous learning and evolution according to your strengths;
  • Have the opportunity to combine telecommuting and facetoface work in an exceptional environment located in the heart of Mile End;
  • Attend conferences and training workshops that are timely, varied and inspiring.
  • Benefit from various advantages: summer fridays, flexibility, working in the Paris office, coffee, snacks, lunches, cell phone allowance, etc.

If the position meets your career goals, we look forward to hearing from you Send your resume and cover letter



Relevant de la directrice, contenu numérique, vous aurez les responsabilités de:

  • Conseiller les clients;
- Établir des recommandations stratégiques créatives et performantes;

  • Superviser le déploiement et la production de contenu

Plus spécifiquement, vous aurez les missions de:

1- Analyser et conseiller

  • Faire l'inventaire et l'analyse des contenus et plateformes client;
- Étudier les tendances de recherche et de consommation de contenu;
- Élaborer les personas cibles et les scénarios utilisateurs;

  • Concevoir les