Social Media Specialist

1 week ago

Montreal, Quebec, Canada NOLK Full time
Nolk is seeking an experienced Social Media Specialist (Organic) to oversee all aspects of the social media channels associated with the Emerging Brand's unit. Reporting directly to the Emerging Brands' Head of Content, the specialist is responsible for driving community engagement, growing audiences, and maintaining an identifiable brand voice.

The ideal candidate must have knowledge of social media trends and the ability to keep up with them, previous experience managing one or multiple social media communities and demonstrated ability to foster growth, and excellent copywriting skills. We are looking for a self-starter, who is curious and adaptable with a desire to continue learning.

Responsibilities

Content Creation
  • Develop, create, and schedule engaging content for various social media platforms e.g. Facebook, Instagram, TikTok
  • Ensure all social media content adheres to the brand's voice, tone, and visual identity
  • Coordinate with the marketing team to maintain a consistent brand message across all channels
  • Optimize social media content for search engines to increase visibility and reach
  • Use relevant keywords, hashtags, and tagging practices
Community Engagement
  • Foster and build online communities around the brand
  • Curate relevant content from the community to share with followers and on the website
Analytics and Reporting
  • Track and analyze key performance indicators (KPIs) such as reach, engagement, followers, and conversions
  • Prepare regular reports to communicate performance insights and recommendations for improvement
Qualifications
  • Experience in creating content calendars for various social media platforms e.g. Facebook, Instagram, TikTok, and for multiple accounts at one time
  • In-depth knowledge of social media platforms, tools, and best practices
  • Ability to create engaging and high-quality content
  • Exceptional copywriting and editing skills
  • Graphic design skills and familiarity with design tools e.g. Adobe Creative Suite, Canva, Figma
  • Strong video editing skills and knowledge of leading video editing platforms e.g. Capcut, Canva, etc.
  • Understanding of search engine optimization (SEO) principles as they apply to social media content
  • Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights) to track and measure performance
  • Strong project management skills and exceptional attention to detail
  • Being bilingual in English and French is a plus
Why work at Nolk?
Join Nolk for a rewarding career at the intersection of sustainability, modern product innovation, and a commitment to positive impact. As a BCorp certified company, we pride ourselves on our dedication to environmental and social responsibility, creating a workplace where your contributions matter. Experience the excitement of shaping the future of e-commerce and be part of a company recognized among . At Nolk, we're not just building a brand; we're building a sustainable legacy.

Statement on Diversity, Equity, and Inclusion
At Nolk, we are committed to creating a diverse, equitable, and inclusive work environment where all employees feel valued, respected, and supported. We seek to hire competent and dedicated individuals who are passionate about our company's mission, regardless of race, gender, sexual orientation, or other protected identity classes. We believe that diversity within our workforce helps us better understand and respond to the needs of our customers and communities, and we promote a community of individuals who acknowledge and respect this standard.

--- FR

Nolk recherche un Spécialiste des Médias Sociaux (Organique) expérimenté pour superviser tous les aspects médias sociaux associés à l'unité des Emerging Brands. Relevant directement du Responsable du Contenu Emerging Brands, le spécialiste est responsable de l'engagement communautaire, de la croissance des audiences et du maintien d'une voix de marque identifiable.

Le candidat idéal doit avoir une connaissance des tendances des médias sociaux et la capacité de les suivre, une expérience préalable dans la gestion d'une ou plusieurs communautés de médias sociaux et une capacité démontrée à favoriser la croissance, ainsi que d'excellentes compétences en rédaction. Nous recherchons une personne autonome, curieuse et adaptable, avec le désir de continuer à apprendre.

Responsabilités

Création de Contenu
  • Développer, créer et programmer du contenu engageant pour diverses plateformes de médias sociaux, telles que Facebook, Instagram, TikTok
  • S'assurer que tout le contenu des médias sociaux adhère à la voix, au ton et à l'identité visuelle de la marque
  • Coordonner avec l'équipe marketing pour maintenir un message de marque cohérent sur tous les canaux
  • Optimiser le contenu des médias sociaux pour les moteurs de recherche afin d'augmenter la visibilité et la portée
  • Utiliser des mots-clés, hashtags et pratiques de tag pertinents
Engagement Communautaire
  • Favoriser et construire des communautés en ligne autour de la marque
  • Curater du contenu pertinent de la communauté à partager avec les abonnés et sur le site web
Analyse et Rapport
  • Suivre et analyser les indicateurs de performance clés (KPI) tels que la portée, l'engagement, les abonnés et les conversions
  • Préparer des rapports réguliers pour communiquer les insights de performance et des recommandations d'amélioration
Qualifications
  • Expérience dans la création de calendriers de contenu pour diverses plateformes de médias sociaux, telles que Facebook, Instagram, TikTok, et pour plusieurs comptes simultanément
  • Connaissance approfondie des plateformes de médias sociaux, outils et meilleures pratiques
  • Capacité à créer un contenu engageant et de haute qualité
  • Compétences exceptionnelles en rédaction et en édition
  • Compétences en design graphique et familiarité avec les outils de conception, tels que Adobe Creative Suite, Canva, Figma
  • Compétences solides en montage vidéo et connaissance des principales plateformes de montage vidéo, telles que Capcut, Canva, etc.
  • Compréhension des principes de l'optimisation pour les moteurs de recherche (SEO) appliqués au contenu des médias sociaux
  • Maîtrise des outils d'analyse des médias sociaux (par exemple, Google Analytics, Facebook Insights) pour suivre et mesurer la performance
  • Compétences solides en gestion de projet et attention exceptionnelle aux détails
  • Être bilingue en anglais et en français est un atout
Pourquoi travailler chez Nolk ?
Rejoignez Nolk pour une carrière enrichissante à l'intersection de la durabilité, de l'innovation produit moderne et d'un engagement envers un impact positif. En tant qu'entreprise certifiée BCorp, nous sommes fiers de notre dévouement à la responsabilité environnementale et sociale, créant un lieu de travail où vos contributions comptent. Vivez l'excitation de façonner l'avenir du commerce électronique et faites partie d'une entreprise reconnue parmi les . Chez Nolk, nous ne construisons pas seulement une marque ; nous construisons un héritage durable.

Déclaration sur la Diversité, l'Équité et l'Inclusion
Chez Nolk, nous nous engageons à créer un environnement de travail diversifié, équitable et inclusif où tous les employés se sentent valorisés, respectés et soutenus. Nous cherchons à embaucher des individus compétents et dévoués, passionnés par la mission de notre entreprise, indépendamment de la race, du sexe, de l'orientation sexuelle ou d'autres classes d'identité protégées. Nous croyons que la diversité au sein de notre personnel nous aide à mieux comprendre et répondre aux besoins de nos clients et de nos communautés, et nous promouvons une communauté d'individus qui reconnaissent et respectent cette norme.

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