Online Advertising Campaign Manager

2 weeks ago

Canada Cyderes Full time

Cyderes (Cyber Defense and Response) is a pure-play, full life-cycle cybersecurity services provider with award-winning managed security services, identity and access management, and professional services designed to manage the cybersecurity risks of enterprise clients.

We specialize in multi-technology, complex environments with the in speed and agility needed to tackle the most advanced cyber threats.

We leverage our global scale and decades of experience to accelerate our clients' cyber outcomes through a full lifecycle of cybersecurity services.

You are a creative and driven PR / Marketer with a proven track record of strategizing, implementing, and reporting on marketing and public relations strategies.

You have proven success translating business objectives into public relations brand awareness that results in pipeline and revenue growth.

Reporting directly to the Director of Marketing, you will work closely with senior business leaders, sales and technical experts to craft public relations strategies for both B2B and internal marketing assets.

Gather the necessary information from others in creation of marketing & PR programs - both internally (technical leads) and externally (i.e.

media, analysts, industry thought leaders, strategic partners).

Manage relationships with existing third0party agencies to build a cohesive strategy with these elements to increase brand awareness and revenue growth across media outlets and social channels.

Plan and execute the global public relations strategy, unique to the overall brand and regional objectives.

Write media pitches, speaking briefs, customer communications, company and partner award submissions, and additional internal and external communications as needed.

Ensure brand integrity through all communications and materials.
Work with the field marketing/demand generation team to define profile of preferred customer, create personalized content and messaging using variety of vehicles and analyze metrics on success
Oversee the PR for founder and CEO Robert Herjavec as a thought leader (both within industry and entrepreneurial)
Manage public relations for the executive team e.g. submissions for thought leader speaking positions at all of the top conferences and related events
Support internal and external media training for thought leaders.
Manage and or create meaningful data analysis and reporting to identify trends and results.
5+ years of Marketing / Public Relations experience in either mid-size or large companies
Strong B2B marketing / Public Relations experience in cybersecurity or software as a service (Saas)
University or college degree in Marketing / Public Relations related discipline
Proficient in Microsoft Word, Excel & PowerPoint

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