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Digital Paid Media Specialist
1 week ago
We are redefining credit access through innovative technology that utilizes machine learning and automation to offer simpler financial services for all.
As a true innovation hub, our team comprises financial experts, data enthusiasts, mathematicians, computer scientists, and software engineers collaborating to deliver fair and transparent credit solutions to the masses.
Job DescriptionWe're seeking a results-driven Paid Campaign Specialist to join our team
If you're a digital marketing pro who thrives on achieving high ROI in a fast-paced environment, this could be the perfect role for you.
As a Paid Campaign Specialist, your expertise in digital marketing will be key to driving impactful results. You will craft cutting-edge paid marketing strategies to boost traffic and enhance brand visibility across various platforms.
Your Responsibilities- Strategize, build, and optimize paid campaigns across multiple platforms.
- Utilize data for detailed audience segmentation and enhanced targeting.
- Manage bids to optimize ad performance and ROI.
- Refine campaigns by adjusting bids and enhancing ad creatives.
- Implement tools for efficient tracking of user interactions.
- Conduct A/B tests on ad elements to determine effective strategies.
- Monitor KPIs and adjust campaigns in real time to maximize outcomes.
- Manage budgets efficiently and provide detailed performance reports.
- Stay up to date with industry trends and new technologies.
- Minimum 3 years in digital marketing, including PPC and SEM.
- Bachelor's degree in marketing, advertising, or related fields.
- Strong experience in PPC/SEM campaigns and analytics.
- Proficiency in Google Analytics and web analytics tools.
- Ability to use data to optimize programs and measure performance.
- Good self-motivation, multitasking, and analytical skills.
- Certifications in Google Ads, GA4, Facebook Blueprint are a plus.
- Group Insurance (Health and Dental).
- Retirement Savings Plan (RSP).
- Virtual healthcare and Employee Assistance Program.
- Hybrid Office/Remote work.
- Additional Days off and Health & Wellness Program.
- Office perks including social activities and snacks.
- Paid subscription to training tools.
- Benefits for public transportation.
- Modern office setup with recreational activities.
- Supportive and relaxed working environment.
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