Digital Paid Media Specialist

1 week ago


Montreal, Quebec, Canada BrainFinance Full time
BrainFinance is a leading financial technology company focused on providing responsible credit solutions.

We are redefining credit access through innovative technology that utilizes machine learning and automation to offer simpler financial services for all.

As a true innovation hub, our team comprises financial experts, data enthusiasts, mathematicians, computer scientists, and software engineers collaborating to deliver fair and transparent credit solutions to the masses.

Job Description

We're seeking a results-driven Paid Campaign Specialist to join our team

If you're a digital marketing pro who thrives on achieving high ROI in a fast-paced environment, this could be the perfect role for you.

As a Paid Campaign Specialist, your expertise in digital marketing will be key to driving impactful results. You will craft cutting-edge paid marketing strategies to boost traffic and enhance brand visibility across various platforms.

Your Responsibilities
  • Strategize, build, and optimize paid campaigns across multiple platforms.
  • Utilize data for detailed audience segmentation and enhanced targeting.
  • Manage bids to optimize ad performance and ROI.
  • Refine campaigns by adjusting bids and enhancing ad creatives.
  • Implement tools for efficient tracking of user interactions.
  • Conduct A/B tests on ad elements to determine effective strategies.
  • Monitor KPIs and adjust campaigns in real time to maximize outcomes.
  • Manage budgets efficiently and provide detailed performance reports.
  • Stay up to date with industry trends and new technologies.
Your Skills and Experience
  • Minimum 3 years in digital marketing, including PPC and SEM.
  • Bachelor's degree in marketing, advertising, or related fields.
  • Strong experience in PPC/SEM campaigns and analytics.
  • Proficiency in Google Analytics and web analytics tools.
  • Ability to use data to optimize programs and measure performance.
  • Good self-motivation, multitasking, and analytical skills.
  • Certifications in Google Ads, GA4, Facebook Blueprint are a plus.
Perks and Benefits
  • Group Insurance (Health and Dental).
  • Retirement Savings Plan (RSP).
  • Virtual healthcare and Employee Assistance Program.
  • Hybrid Office/Remote work.
  • Additional Days off and Health & Wellness Program.
  • Office perks including social activities and snacks.
  • Paid subscription to training tools.
  • Benefits for public transportation.
  • Modern office setup with recreational activities.
  • Supportive and relaxed working environment.


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