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Digital Media Manager

3 months ago

Montreal, Quebec, Canada Arden Holdings Inc. Full time

We're the ultimate go-to place in North America for everything fashion - clothes, shoes, and accessories - all at unbeatable prices. Back in 1982, we kicked off as a jewelry and accessories store. But now, we've leveled up big time, with over 250 stores spread across Canada, the USA, and beyond – not forgetting about our handy app.

We strongly believe that fashion should be inclusive and exciting - it's all about embracing youthfulness and enthusiasm with confidence. We're constantly evolving in this new retail era, putting a major focus on enhancing customer experience and adopting sustainable practices.

Our commitment extends to our employees' well-being and personal development. Our teams are dedicated to promoting mental health, diversity, inclusion, engagement, and recognition. We even offer various mindfulness programs to help our teams build connections, lead with purpose and kindness, and bring out their best selves at work and beyond.

Curious about Life at Ardene? Check out our careers website for the latest updates and dive into one-on-one interviews with our fantastic team members.

Reporting to the Director of Ecommerce and Digital, the Digital Media Manager will play a key role in managing relationships with digital media and affiliate agencies. Some of the key responsibilities include:

  • Managing media operations such as campaign setup, budget adjustments, optimization, and reporting.
  • Overseeing all forms of paid media across various digital channels, SEM, and affiliates.
  • Collaborating with the Director and key stakeholders to develop digital strategies that align with objectives.
  • Creating monthly, quarterly, and yearly media plans.
  • Keeping track of the media calendar and campaign schedules.
  • Establishing partnerships with external vendors.
  • Optimizing monthly ad spend and enhancing performance metrics.
  • Conducting regular reporting on digital channels.
  • Monitoring performance across media channels and identifying growth opportunities.
  • Driving website traffic and revenue through strategic campaigns.
  • Collaborating with IT and CRM teams to address tech issues and execute targeted campaigns.
  • Managing product feeds and ensuring compliance with business rules.

WHAT YOU'LL NEED:

  • 5+ years of experience in performance media channels.
  • Strong grasp of digital metrics and platforms like Google AdWords, Meta, Criteo, TikTok, and Apple Search Ads.
  • Google Analytics and Google AdWords certification is a plus.
  • Ability to multitask and thrive in a fast-paced setting.
  • University degree in marketing or business administration preferred.

JOIN OUR TEAM AND GROW WITH US

At Ardene, we're all about our people - whether you're on the sales floor or at the headquarters. From store associates to design teams, marketing experts to stylists, we cover it all. Join our vibrant team and kickstart your career with one of North America's top retail chains.

Ardene is an equal opportunity employer, valuing diversity and inclusion in all aspects of employment. We embrace individuals from all backgrounds and do not discriminate based on race, gender, age, or any other characteristic protected by law. We provide accommodations for candidates with disabilities throughout the selection process, ensuring fair and accessible recruitment. Our hiring decisions are solely based on job-related criteria.