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Specialiste, Marketing Numerique
2 weeks ago
**Ce que vous ferez**:
- Créer des stratégies promotionnelles pour atteindre les objectifs de vente de produits/KPI
- Exécuter des tactiques de publicité display, y compris la recherche et l'expansion de mots-clés, la création d'annonces, le suivi des performances des campagnes et l'analyse/les recommandations d'audience/de placement
- Évaluer et améliorer l'efficacité des campagnes
- Analyser les sources de trafic et les mesures pour créer des cas de test pour la génération de revenus (PC/Mobile)
- Exécuter et surveiller les idées d'optimisation et de test
- Utiliser des outils de test et d'optimisation A/B pour générer des revenus, recommander le développement de nouvelles pages de destination et recommander des idées d'optimisation et d'amélioration pour les pages actuelles
- Surveiller les changements et l'analyse comparative par rapport aux concurrents en ligne
- Établir un processus d'amélioration continue pour notre marque/campagnes
- Concevoir, diriger et surveiller des solutions pour acquérir et fidéliser des utilisateurs
- Rapporter les métriques quotidiennes ou mensuelles et les ventes globales
- Surveiller le trafic, les classements de marque de mots clés, les déploiements de moteurs de recherche et les fonctionnalités générales de référencement
- Conceptualiser de nouvelles idées et optimisations centrées sur le référencement et travailler avec le chef de produit et les spécialistes de la monétisation pour exécuter en fonction de la faisabilité
**Ce dont vous aurez besoin pour réussir**:
**Incontournables**:
- Baccalauréat en marketing ou domaine similaire
- 2 ans d'expérience professionnelle en entreprise
- État d'esprit analytique
- Expérience en marketing numérique
- Bon sens de l'organisation
- Bonnes compétences en matière de rapport et de communication
- Orienté travail d'équipe
**Agréable à avoir**:
- Expérience en rédaction
- Connaissance de l'industrie pour adultes
- Travailler dans une moyenne ou grande entreprise
- Formation liée aux statistiques ou aux mathématiques
**En tant qu'employeur garantissant l'égalité des chances, nous célébrons la diversité et nous nous engageons à créer un environnement inclusif pour tous les employés**
**Dans ce rôle, vous pouvez être exposé à du contenu pour adultes
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