Specialiste, Marketing Numerique

2 weeks ago


Québec, Quebec, Canada MindGeek Carrières Full time
Nous recherchons un spécialiste du marketing numérique prometteur pour rejoindre une équipe en pleine croissance qui travaille sur certains des principaux sites Internet faisant du marketing numérique de A à Z.

**Ce que vous ferez**:

- Créer des stratégies promotionnelles pour atteindre les objectifs de vente de produits/KPI
- Exécuter des tactiques de publicité display, y compris la recherche et l'expansion de mots-clés, la création d'annonces, le suivi des performances des campagnes et l'analyse/les recommandations d'audience/de placement
- Évaluer et améliorer l'efficacité des campagnes
- Analyser les sources de trafic et les mesures pour créer des cas de test pour la génération de revenus (PC/Mobile)
- Exécuter et surveiller les idées d'optimisation et de test
- Utiliser des outils de test et d'optimisation A/B pour générer des revenus, recommander le développement de nouvelles pages de destination et recommander des idées d'optimisation et d'amélioration pour les pages actuelles
- Surveiller les changements et l'analyse comparative par rapport aux concurrents en ligne
- Établir un processus d'amélioration continue pour notre marque/campagnes
- Concevoir, diriger et surveiller des solutions pour acquérir et fidéliser des utilisateurs
- Rapporter les métriques quotidiennes ou mensuelles et les ventes globales
- Surveiller le trafic, les classements de marque de mots clés, les déploiements de moteurs de recherche et les fonctionnalités générales de référencement
- Conceptualiser de nouvelles idées et optimisations centrées sur le référencement et travailler avec le chef de produit et les spécialistes de la monétisation pour exécuter en fonction de la faisabilité

**Ce dont vous aurez besoin pour réussir**:
**Incontournables**:

- Baccalauréat en marketing ou domaine similaire
- 2 ans d'expérience professionnelle en entreprise
- État d'esprit analytique
- Expérience en marketing numérique
- Bon sens de l'organisation
- Bonnes compétences en matière de rapport et de communication
- Orienté travail d'équipe

**Agréable à avoir**:

- Expérience en rédaction
- Connaissance de l'industrie pour adultes
- Travailler dans une moyenne ou grande entreprise
- Formation liée aux statistiques ou aux mathématiques

**En tant qu'employeur garantissant l'égalité des chances, nous célébrons la diversité et nous nous engageons à créer un environnement inclusif pour tous les employés**

**Dans ce rôle, vous pouvez être exposé à du contenu pour adultes

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