Partnership Lead

2 weeks ago

Greater Toronto Area, Canada Biogen Full time
Job Description

Territory: Ontario GTA (Burlington, Oakville, Mississauga, Barrie, TO Downtown, Peterborough)

Job Purpose:
Reporting to the BBU Head of Sales & Marketing, the Partnership Lead is a full-time field-based position dedicated to drive the appropriate use of Biogen brands and services, improve patient journey to care and customer satisfaction, ultimately growing Biosimilars (BBU) revenue within the assigned territory. The Partnership Lead acts as Biogen's main point of contact with BBU points of care, identifying account needs, opportunities and defining the appropriate action plan in collaboration with cross-functional partners - Marketing, Medical and Market Access - ensuring coordinated customer engagement. Utilize resources internally to analyze territory performance, identifying customer needs, defining action plans, implementing local marketing strategies, and organizing face to face, virtual and other interactive digital channels with the Health Care Professional. Ensure all interactions and activities, both internal and external are in-line with all compliance regulations and territory budgets.

Responsibilities:

Achieving Sales Targets through Digital and Data Literacy:

• Identify a blended approach to all future customer engagement using a multi-channel tactic which balances both face to face and digital interactions.

• Delivery of sales goals set by the organization.

• Prioritizes activities that drive market share.

• Applies marketing and business strategy/tactics in order to maximize sales outcomes.

• Use of all applicable IVAs and other digital tools & technology to be used to maximise all future sales targets and goals.

• Consistently operates in the professional selling approach

Customer Understanding to enhance Business Planning:

• Develops and executes a strategic account plan that includes prioritized territory goals.

• Analyzes data to identify viable opportunities and competitor activity.

• Coordinates and utilizes available resources (plans and organizes regional events, programs, Virtual and Face to face meetings).

• Understands and leverages business analytics to maximize regional opportunities.

Leveraging and coordinating resources by understanding the Customer Journey:

• Takes lead role in mobilizing resources in support of customer needs.

• Collaborates with internal teams and cross-functional partners to advance programs and initiatives.

• Works alongside brand leads to provide relevant materials and programs.

• Is responsible for impactful and appropriate communication with HCPs and within the team and organization.

• Delivers both face to face and virtual and meetings according to omni-channel account strategy.

Maintain best in class knowledge around digital health trends and technologies:

• Demonstrates industry-leading understanding of disease state, products (Biogen and competition), clinical practices, market dynamics, and healthcare systems.

• Proactively seeks external opportunities for learning, including conferences, seminars, and professional associations.

• Participates actively in training to acquire and advance knowledge.

• Is seen as the internal and external expert and is used as internal resources for day-to-day questions

Regulatory and administrative responsibilities:

• Keep timely documentation (the following list is not limited to):
- Expense reports
- Monthly reviews
- Compliance related tasks and SOPs
- CRM system inputs
- Adverse event reporting aligning to drug safety

Perform company business in compliance with relevant regulations, company policies and procedures.

All other duties required.

Qualifications

Qualifications:

  • Education
    • Bachelor's degree required.
  • Experience, including # of years
    • 5+ years of progressively responsible and successful field sales achievements in a competitive sub-specialty/ biotech market, or related combination of skills and experience. Ophthalmology or biosimilars experience strongly preferred.
  • Language(s)
    • Fluent in English, both verbal and written with the ability to communicate effectively cross-functionally spanning all levels of the organization, proficiency in French an asset.
  • Skills
    • Works independently while collaborating proactively with both cross-functional partners and other colleagues in the assigned territory
    • Establish effective relationships with both internal and external customers and gains their trust and respect
    • Result-driven individual motivated by driving and exceeding annual brand and franchise performance objectives with proven and sustained track record.
    • Requires a command of highly scientific and technical subject matter.
    • Able to set up and execute individual customer omni-channel engagement plans.
    • Establishes metrics and measure results against goals, draws conclusions in order to enable a data-driven decision making.
    • Demonstrates integrity and ethics.
    • Thrives on autonomy and independence.
    • Communicates proactively in an open, clear, complete, timely and consistent manner.
    • Comfortable engaging customers face to face and virtually, communicates with impact and influences behaviors in a virtual environment.
    • Able to navigate change, remain positive with ambiguity and adapt to the frenetic rhythms imposed by digital transformation, with an open innovation approach
    • Strives for action and results.
    • Demonstrates competency proficiency at desired level.
    • High level of digital skills and proficiency in delivering a digital engagement plan with customers.

Travel

  • Willingness to travel 40% of time
  • Must have valid driver's license
Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

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