Vice President, Brand Marketing

1 week ago

Toronto, Ontario, Canada Equinix, Inc. Full time
Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed.

Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

VP, People Messaging & Talent Marketing Job Summary

The role will require an individual to create an employee messaging/communications strategy, to enable organizational-wide business and culture transformation internally, while building an external employee brand presence.

Equinix is looking for a Vice President, People Messaging and Talent Marketing to join our Global Organizational and Talent team.

This pivotal role is instrumental in advancing the success of the Platform Strategy, Transformation Office endeavours, establishing the narrative to support Equinix to evolve being an industry leading employment brand externally and enhancing the overall employee promise andexperience at Equinix.

As a Data Center services and software company navigating substantial change and transformation, we seek a visionary and dynamic leader.

This individual will adeptly convey our vision, mission, values, and strategic goals to internal and external stakeholders, inspiring them to embrace and actively support the culture and business transformation by providing context for the scope of the change.

The translation of our strategy into a shared understanding among every member of our employee base is a critical outcome.

The Vice President, People Messaging and Talent Marketing will take charge of formulating and executing a comprehensive and integrated communications strategy aligned with our business objectives, brand identity, and change/transformation agenda.

Working closely with the CEO, Executive Staff, HR, Brand and Marketing teams, the selected candidate will spearhead an executive communications strategy highlighting Equinix's thought leadership, innovation, and the outcomes of the ongoing transformation.

In addition, coaching and advising executives on effective communication approaches and best practices will be a key aspect of the role.

The role works to establish a strong HR brand and employee value proposition that will entice talent who might not yet recognize Equinix to be their employer or choice.

The role leads a team of communication and talent marketing professionals, the successful candidate will handle multiple complex projects in a fast-paced and dynamic environment.

Utilizing innovative communication and change methods and building an integrated multi-channel engagement platform to connect and reinforce key messages will be essential for engaging and influencing our diverse global audience.

A persuasive and compelling external employer brand with associated Employee Value Proposition, aligned with the Brand evolution is a product of this role.

In building and sustaining an effective employer value proposition, the successful candidate will create associated marketing materials to attract, retain, and motivate talent while fostering a culture of collaboration, innovation, and excellence internally that reflects the Brand promise.

The role will build the external employee related brand to reflect the culture of Equinix, Magic and HR practice as an essential element of the external people related brand.

Collaborating with some of the brightest minds in the industry to thrive in a creative and diverse work environment.

Develop and implement a strategic, integrated, and consistent messaging and talent marketing strategy that supports our business objectives, and brand identity for the Platform Strategy and supports the Transformation Office (TRO) and HR teams in executing that strategy
Develop an Employee Value Proposition (EVP) that sets the tone for the employee experience at Equinix and steers the development of marketing and other material for talent acquisition
Integrate and coordinate all communication and employee messaging efforts across the organization, and ensure alignment and consistency with Brand, tone of voice and clarity of understanding in the context of one narrative for the organization
Work closely with the CEO, other executives at Estaff and Global Leadership levels (VP+s) to create and execute an executive communications strategy that highlights our thought leadership, innovation, and impact and translates strategy to local practice and understanding in a consistent way
Build an external brand for the CHRO, the HR function
Ensure that people related policy (HR / other people related functions) and processes reflects the right tone of voice consistent with narrative and brand aspirations
Coach executives (CEO / Estaff) to ensure personal executive delivery is on brand, on narrative and on message in a consistent way
Anticipate and understand key organizational moments and advise and implement tactics that support these in the context of an overall narrative for a consistent and cohesive approach
Coach and drive across multiple forums on effective communication approaches and best practices leveraging storytelling, internal social media and use an experience design approach that reflects emergent best practices in leveraging technology and highlight an integrated multi-channel communications platform and approach

Lead, manage, and develop a team of professionals, and oversee multiple and complex projects in a fast-paced and dynamic environment – be inspiring – be a role model of the narrative and associated behaviors.

Create an effective marketing strategy so that Equinix is seen as destination of choice for talent that might not otherwise choose Equinix, through close partnership with colleagues
Build an external facing HR communications strategy that builds the Brand externally with the aspiration of positioning Equinix as a historically significant company over the long-term horizons
Navigate flawless execution through a disciplined program management approach across multiple departments and agenda
Demonstrated ability to leverage leading-edge communication and change methods, including social and internal media, to engage and influence diverse and global audiences
~ Demonstrated experience building Employee Value Proposition and Talent Brands that differentiates company from an ROI (Return on Investment) and Brand recognition perspective
~ Bachelor's degree or higher in communication, journalism, marketing, or related field
~10+ years of experience in communication and change management, preferably in the software or technology industry
~ Demonstrated ability to communicate effectively and persuasively with senior leaders, employees, customers, partners, media, and other stakeholders, using various channels and platforms
~ Demonstrated ability to build and manage a high-performance team and oversee multiple and complex projects in a fast-paced and dynamic environment
~ Excellent interpersonal and relationship-building skills, and ability to work collaboratively with cross-functional teams
~ Passionate about our vision, mission, values, and goals, and committed to driving the change and transformation of our organization

Change Management Expertise:
navigate organizational transitions smoothly

Systems Thinking:
explore and develop effective action in complex contexts, enabling systems, business transformation and culture change
Ability to build strong relationships with executives, department heads, and team members: collaboration is key for successful implementation of communication strategies and change initiatives

Data Analysis:
skilled in analyzing data to measure the effectiveness of communication and change initiatives

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.

All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.

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