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VP Brand

3 months ago

Toronto, Ontario, Canada Weber Shandwick, Inc. Full time
Vice President, Integrated Media Strategy
At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement.

We're a passionate and diverse team that protects and promotes some of Canada's (and the world's) most iconic and beloved brands ...

and has fun while doing it

If you're a dynamic leader with an earned-first mindset, here's an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency.

Over the last five years, Weber Shandwick has been recognized as PRovoke Media's Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country.

We are currently seeking a Vice President tojoin our Integrated Media team in Toronto.

The position requires a seasoned public relations practitioner with a deep understanding of the media relations landscape, influencer marketing, social platforms and paid tactics, and knows how to shape stories built to travel across the media and digital communities where our clients' audiences engage.

You love the thrill of the pitch, building relationships with journalists and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 10-15 years of experience, you'll play a lead role on integrated account teams to develop creative and innovative strategies across earned, owned and paid platforms that transform stories into trending topics.

Develop a deep understanding of our client's business and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of integrated multiplatform campaigns that drive meaningful business results
Weave earned media, influencer, social and paid tactics together into integrated strategies that ensure our clients' stories breakthrough in today's modern media landscape
Provide expert counsel to clients and colleagues on media/influencer/digital trends, issues and best practices – act as a thought leader and trusted partner who shares knowledge and expertise
mentor and develop junior team members
Play a collaborative role in staffing and resourcing to balance team workloads and ensure optimal account service
Expert understanding of the overall media, social media and cultural landscapes
~ Proven ability to garner earned-first coverage and conversation on behalf of brands
~ Deep expertise in building and managing media relations and influencer strategies
~ Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients
~ Proven experience building teams, managing and mentoring team members and working collaboratively in a cross-functional setting

Medical
Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
MyDays – Flexible time off
Short-Term Disability
Paid Parental Leave Policy

Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#We make our careers website accessible to any and all users. rather it is strictly for applicants who require special assistance accessing our employment website. At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement.

We're a passionate and diverse team that protects and promotes some of Canada's (and the world's) most iconic and beloved brands ...

and has fun while doing it

If you're a strategic communicator with an earned-first integrated-marketing mindset, here's an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading integrated communications agency.

Weber Shandwick Canada is PRovoke Media's Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running), a certified Great Place to Work (five years running) and boasts the most exciting client list of any agency in the country.

We are currently seeking a Director to join our Integrated Media team in Toronto.
We're looking for a self-starter who can help us tell compelling stories for our clients.

The position requires a seasoned public relations practitioner with a deep understanding of the earned media landscape, influencer marketing and social platforms, and knows how to shape stories built to travel across the media and digital communities where our clients' audiences engage.

You love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 7-10 years of experience, you'll play a lead role on integrated account teams to create strategies across earned, owned and paid platforms that transform stories into trending topics.

Familiarity with both traditional media as well as digital and social platforms is key.
Develop a deep understanding of our client's business and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of integrated multiplatform campaigns that drive meaningful business results
Weave earned media, influencer, social and paid tactics together into integrated plans that tell our clients' stories and exceed their expectations
Provide expert counsel to clients and colleagues on media/influencer/digital trends, issues and best practices – act as a thought leader and trusted partner who shares knowledge and expertise
mentor and develop junior team members
Play a collaborative role in staffing and resourcing to balance team workloads and ensure optimal account service
Expert understanding of the overall media, social media and cultural landscapes
~ Proven ability to garner earned-first coverage and conversation on behalf of brands
~ Established media relationships and illustrative examples of past success
~ Deep expertise in building and managing media relations and influencer strategies
~ Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients
~ Proven experience building teams, managing and mentoring team members and working collaboratively in a cross-functional setting
~ Medical
Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
MyDays – Flexible time off
Short-Term Disability
Paid Parental Leave Policy

Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#We make our careers website accessible to any and all users. rather it is strictly for applicants who require special assistance accessing our employment website.