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Manager, Digital Marketing Audience Strategy

3 months ago

Toronto, Ontario, Canada TD Bank Full time
406631BR

Marketing

Toronto, ON

April 27, 2023

Company Overview

Department Overview

Reports to:
Senior Manager, Digital Marketing Audience Strategy

Meaningful work is fueled by meaningful performance and career development conversations with your manager.

Here's some of what you may be asked to perform:

Job Description:

  • Manage, lead, and develop a team of analysts to leverage marketing database solutions and delivery, and digital audience targeting implementation across platforms.
  • Work in a consultative role and effectively communicate valueadded insights in the form of analysis, interpretation, and advice
  • Manage data infrastructure and data acquisition roadmap for paid and owned digital media
  • Participate in initiatives to enhance data quality and measurement to enable a complete view of digital marketing performance
  • Leverage knowledge of data capabilities to develop and deliver customer insights
  • Tell a story with data including exploratory data analysis and data quality validation
  • Stay knowledgeable on emerging issues, trends, and technology and assess potential impacts to the Bank

Requirements:


What can you bring to TD? Share your credentials, but your relevant experience and knowledge can be just as likely to get our attention.


It helps if you have:

  • 5+ years of relevant experience in data analytics
  • A degree in science, engineering, business, or other quantitative discipline
  • Proven track record of leading teams in alwayson environment and demonstrating exceptional and measurable performance results
  • Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through training, coaching, and people development
  • Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
  • Selfsufficient: ability to thrive in a constantly changing and ambiguous environment, requiring regular reevaluation of priorities and strategies
  • Financial services experience is an asset, especially related to digital marketing analytics
  • Experience in SQL is a must; should be experienced in query authoring and have knowledge of concepts such as stored procedures, common table expressions, data validation, etc.
  • Proficiency in data manipulation using SAS, Python, or PySpark is an asset
  • Strong critical thinking and problemsolving skills including the ability to leverage data to find solutions that address complex business problems
  • Experience with Analytical platforms: Data Management Platforms (DMPs), Web Analytics, CRM, or Enterprise Data Warehouses
  • Experience in data visualization (e.g. Tableau, DOMO, Google Data Studio)
  • A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business
  • A passion for analytics, high comfort level and interest in interpreting data and results; ability to tell stories with data and facts
  • An overall dedication to producing high quality work and desire to continuously learn, develop and do better
  • Working experience with Agile ceremonies and methodologies (Scrum, Kanban, Sprint Planning, etc.)
  • Working experience with the Atlassian suite (Jira and Confluence)
Additional Information

li-hybrid

Hours

37.5

Inclusiveness


At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.

We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve.

If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.