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Marketing Specialist, Branding Strategy

3 months ago

MontrÃal, Canada Intact Full time

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, youâre bringing this purpose to life alongside a passionate community of experts.  

Feel empowered to learn and grow while being valued for who you areâ here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. Itâs our employee promise. 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

About the role

Marketing Specialist, Branding Strategy & Governance, Intact

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, youâre bringing this purpose to life alongside a passionate community of experts.  

Feel empowered to learn and grow while being valued for who you areâ here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. Itâs our employee promise. 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

We are looking for a Marketing Specialist - Branding Strategy & Governance to join our team.

Reporting to the Director of Brand Marketing, the successful candidate will play a key role in overseeing Intactâs strategy and positioning of the brand worldwide. Your role will be diverse and fulfilling, as you will have the chance to impact strategy, build diverse projects and identify mandates that will foster growth and generate impactful results. Collaboration with various stakeholders will be a key element of this position. You will interact with a variety of internal stakeholders, in multidisciplinary forums, advancing our brandâs leadership.

Come join our Marketing team, an inspiring team of outperformers working in a dynamic and collaborative atmosphere. This is the place for you to learn, develop your skill and thrive so you can, in turn, grow your career.

In this position you will:

  • Accountable for brand management within the company, championing the brand internally and externally, ensuring that all departments and employees understand and support the brandâs vision, positioning, identity, and messaging.

  • Educate and provide consultation to internal stakeholders on brand standards, guidelines, and visual identity best practices.

  • Support marketing teams in our goal to strengthen Intactâs brand leadership across all strategic segments and markets, with an unwavering commitment to achieving results.

  • Work closely with teams in different regions to ensure quality and consistency of the Intact brand experience on a global scale.

  • Translate DEI commitments into thoughtful, intentional brand initiatives that advance our inclusive marketing strategies and strengthen brand authenticity and trust.

  • Manage relationships with external partners, vendors, and agencies as needed to support brand initiatives.

Your assets

  • In-depth knowledge and experience developing and deploying brand management principles and best practices, including industry and regional brand considerations.

  • Proven ability to develop branding strategies and to effectively communicate recommendations to diverse markets, peers, and senior stakeholders.

  • 10+ years of experience in marketing, including 4+ years in brand management, brand strategy, and sponsorships.

  • Bachelor's degree in marketing, business administration, communications & design, or equivalent field.

  • Expertise in synthesizing data and relevant information on brand health indicators and presenting results to executive audiences.

  • Strong ability to turn concepts and ideas into well-coordinated and executed projects.

  • Keen eye for detail and a strong appreciation for design.

  • Experience with substantial Change Management projects.

  • Takes initiative easily and is comfortable working autonomously.

  • Well organized and excellent at project management and working under tight deadlines.

  • Positive attitude, highly collaborative, enjoys problem solving and building consensus.

  • Excellent oral and written communication skills in French.

  • Fluency in written and spoken English, given the international scope of this role. Need to interact on a regular basis with an English-speaking clientele and colleagues across the country.

  • #LI-Hybrid

What we offer

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

  • A financial rewards program that recognizes your success

  • An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

  • An extensive flex pension and benefits package, with access to virtual healthcare

  • Flexible work arrangements

  • Possibility to purchase up to 5 extra days off per year

  • An annual wellness account that promotes an active and healthy lifestyle

  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

  • A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

  • Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

  • Inspiring leaders and colleagues who will lift you up and help you grow

  • A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. Weâll work with you to meet your needs.

Click here to review other important information about the hiring process, including background checks, internal candidates, and eligibility to work in Canada.

If you are an employee of Intact or belairdirect, please apply for this role on Contact People.