Head of Growth

3 weeks ago

Vancouver, Canada Rove Concepts Full time
Salary:

Rove Concepts is a high-end, online mid-century modern furniture business with a head office located in Vancouver, BC. For over 13+ years, we have built trust with customers through delivering quality products and outstanding service to doorsteps throughout North America. With a strong online presence and a commitment to timeless design, we strive to create inspiring spaces for our customers. Our growth has led us to occupy five showrooms across North America, and now expanding into Miami and New York. We continue to expand our showroom spaces to provide exceptional customer experiences.


Position Available: Head of Growth

Location: Vancouver


Role Overview:


As Head of Growth, you will lead revenue-driving initiatives across all eCommerce and digital marketing channels. This role is pivotal in advancing our direct sales channels while meeting financial targets through key performance indicators such as ROAS, CAC, LTV, traffic, conversion, and AOV. You will oversee the end-to-end customer experience, expand desktop and mobile capabilities, manage the digital product roadmap, and drive day-to-day eCommerce operations. A successful candidate will thrive in an entrepreneurial environment, adept at strategic planning, P&L management, and hands-on business operations.


What You'll Do:

  • Develop and communicate comprehensive growth marketing plan to achieve revenue goals.
  • Own customer acquisition channels: paid ads, display ads, and SEO
  • Improve customer conversion by identifying, testing, and rolling out messaging, pricing, and UX enhancements.
  • Ensure quick customer onboarding, low churn, and increased LTV.
  • Utilize GA, Google Tag Manager to measure and improve CAC, MRR, and LTV.
  • Drive implementation of seasonal paid digital marketing calendars.
  • Optimize post-campaign ROI analysis to enhance future strategies.
  • Manage paid spend allocation for profitability.
  • Ensure compliance with privacy regulations.
  • Influence website content and SEO for improved customer journey.
  • Manage third-party vendors and digital marketing tech stack.
  • Strategically plan merchandising aligned with marketing initiatives.
  • Drive global Digital Commerce platform development.
  • Lead web development sprint planning.
  • Optimize user experience across digital platforms.
  • Analyze market and user trends for performance improvements.
  • Evaluate and manage vendor relationships for eCommerce tools.
  • Summarize online business data for strategic guidance.
  • Maintain stakeholder dashboards for data-driven decisions.
  • Oversee purchase decisions and inventory management.
  • Report on category and sell-through trends.
  • Develop team capabilities and foster high performance.
  • Collaborate across departments for effective eCommerce operations.



What You'll Need:

  • 10+ years of experience in eCommerce and Digital Marketing.
  • Bachelor's degree required; MBA preferred.
  • Strong skills in strategy, budget management, forecasting, merchandising, and digital marketing.
  • Understanding of Amazon and Wayfair businesses.
  • Expertise in data management and eCommerce analytics.
  • Demonstrated success in enhancing site functionality and user experience.
  • Leadership and team management skills in a high-growth DTC environment.
  • Excellent written and verbal communication skills.
  • Highly collaborative across different stakeholders.
  • Results-driven entrepreneur with a servant leadership approach.



What We Offer:

  • Opportunities for personal and professional growth within a rapidly expanding organization.
  • Competitive salary and benefits package, including extended health care, dental care, vision care, and vacation time.
  • Monthly snack budgets
  • Collaborative work environment with seasoned entrepreneurs and driven talent.
  • Inclusive workplace culture committed to diversity and equity.
  • A dynamic and fast-paced atmosphere where innovation and creativity thrive.
  • Opportunities to work within a highly motivated, young team who truly strive to make a difference.


Rove Concepts welcomes applications from all qualified individuals. We're committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities. If you want to be a part of our community then we're excited to hear from you


** Only selected applications that meet the requirements of the role will be contacted **

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