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Product Marketing Co-op
4 months ago
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
We're a different kind of bank with a different type of team-we're collaborative and supportive and have the freedom and responsibility to thrive. Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. We are looking for a hardworking and independent co-op student to support the PC Mastercard Product Marketing team. You will be responsible for assisting the Product Marketing Manager with the delivery of campaigns from concept to execution.
You will support in the marketing communication activities pertaining to customer base marketing for PC Financial Mastercard. The successful candidate will demonstrate strong skills in relationship management, autonomous, problem solver, curious, organized with great attention to detail and able to demonstrate their project management and operational skills.
Support in email marketing planning, including brief writing, managing creative development with the agency and timelines
Conduct competitive research and analysis on customer behaviour and postmortems to drive desired function for credit card portfolio, present insights and recommendations for products suite
Act as a liaison between Marketing, Creative Agency, Legal, Data team and other cross-functional teams to ensure alignment in all campaigns
Drive customer behaviour using various tactics (campaigns, updates to their digital experience etc.)
Help support our communications strategy by supervising analytics and providing strategic recommendations to improve KPIs such as: open rate, click rate and click to open rate
Support the development email test concepts to optimize results; Research email communications standard processes, trends and technologies to assist in email marketing strategy development
Assist in monitoring, tracking, and communicating campaign reporting for Senior Management
Co-Collaborate with lines of business across PC Financial (product strategy, credit risk, digital) and external suppliers (e.g., marketing agencies) in support of various initiatives
Support regulatory/operational initiatives as .
Proofread marketing materials for clarity, grammar and spelling
In school for marketing/business
Experience with Microsoft Office (Excel, Word, PowerPoint)
Project Management and time management skills
We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation's evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.
