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Paid Search Marketing Co-op

2 months ago


Toronto, Ontario, Canada Intuit Full time
Co-op in Paid Search Co-op in Paid Search

Join our team at Intuit, a leading provider of consumer and small business finance solutions, as a Co-op in Paid Search. In this role, you will work closely with our performance marketing team to optimize and manage our paid search campaigns across various platforms.

About Intuit

At Intuit, we're passionate about transforming the world of consumer and small business finance. Our products, including TurboTax, Mint, and QuickBooks, have resonated with 50 million consumers around the globe.

Position Overview

This co-op position offers invaluable learning opportunities, mentorship from experienced professionals, and exposure to a wide range of digital marketing techniques. You will be responsible for assisting in creating, executing, and monitoring paid search strategies that drive traffic, increase conversions, and achieve overall business objectives.

Key Responsibilities
  • Collaborate with the marketing team to understand business goals and campaign objectives.
  • Assist in keyword research and analysis to identify high-potential search terms and trends.
  • Support the creation of compelling ad copy and ad extensions to improve click-through rates and quality scores.
  • Help set up and manage paid search campaigns on platforms like Google Ads, Bing Ads, or other relevant advertising platforms.
  • Monitor and analyze campaign performance, providing insights and suggestions for optimization.
  • Stay up-to-date with industry trends, best practices, and emerging tools to continuously improve campaign performance.
  • Generate regular reports on campaign performance and present findings to the marketing team.
Requirements
  • Enrolled in an undergraduate degree or postgraduate program in a related field.
  • Strong interest in digital marketing, specifically paid search and online advertising.
  • Basic knowledge of Google Ads, Bing Ads, or other PPC platforms.
  • Analytical mindset and comfort with working with data to derive insights and make data-driven decisions.
  • Excellent communication skills, both written and verbal.
  • Ability to work well in a team environment, contribute ideas, and collaborate effectively.
  • Strong attention to detail and ability to manage multiple tasks simultaneously.
  • Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
What We Offer

As a Co-op in Paid Search, you will have the opportunity to work with a talented team, gain valuable experience, and develop your skills in digital marketing. We are an equal opportunity employer and welcome applications from diverse candidates.