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Product Marketing Co-op Specialist

2 months ago

Toronto, Ontario, Canada President's Choice Financial Full time

**Why This Role is Important**

We are seeking a highly motivated and detail-oriented co-op student to support the President's Choice Financial Product Marketing team. As a key member of our team, you will be responsible for assisting the Product Marketing Manager in the delivery of marketing campaigns from concept to execution.

**Key Responsibilities:**

  • Support in marketing campaign planning, including brief writing, managing creative development with external agencies and timelines.
  • Conduct market research and analysis on customer behavior and postmortems to drive business growth for President's Choice Financial's credit card portfolio, present insights and recommendations for product development.
  • Act as a liaison between Marketing, Creative Agency, Legal, Data team and other cross-functional teams to ensure alignment in all marketing campaigns.
  • Develop and implement marketing strategies to drive customer behavior and engagement.
  • Support the development of marketing analytics and provide strategic recommendations to improve key performance indicators (KPIs) such as open rate, click rate and click-to-open rate.
  • Research and analyze marketing communications best practices, trends and technologies to assist in marketing strategy development.
  • Assist in monitoring, tracking, and communicating marketing campaign reporting for Senior Management.
  • Collaborate with lines of business across President's Choice Financial (product strategy, credit risk, digital) and external suppliers (e.g., marketing agencies) in support of various initiatives.
  • Support regulatory/operational initiatives as required.
  • Support team with ad-hoc requests as needed.

**Requirements:**

  • In school for marketing or business.
  • Experience with Microsoft Office (Excel, Word, PowerPoint).
  • Analytical and problem-solving skills.
  • Interpersonal and communication skills (written & verbal).
  • Project Management and time management skills.
  • Financial competence.