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Product Marketing Co-op Specialist

2 months ago

Toronto, Ontario, Canada President's Choice Financial Full time

About This Role

We are seeking a highly motivated and detail-oriented co-op student to support the President's Choice Financial Product Marketing team. As a Product Marketing Co-op Specialist, you will play a key role in assisting the Product Marketing Manager with the delivery of campaigns from concept to execution.

Key Responsibilities

  • Support in marketing campaign planning, including brief writing, managing creative development with the agency and timelines
  • Conduct market research and analysis on customer behavior and postmortems to drive desired outcomes for the credit card portfolio, present insights and recommendations for product suites
  • Act as a liaison between Marketing, Creative Agency, Legal, Data team and other cross-functional teams to ensure alignment in all campaigns
  • Drive customer behavior using various tactics (campaigns, updates to their digital experience etc.)
  • Help support our communications strategy by supervising analytics and providing strategic recommendations to improve KPIs such as: open rate, click rate and click to open rate
  • Support the development of email test concepts to optimize results; subject line, visual and CTA, etc
  • Research marketing communications standard processes, trends and technologies to assist in marketing strategy development
  • Assist in monitoring, tracking, and communicating campaign reporting for Senior Management
  • Co-Collaborate with lines of business across President's Choice Financial (product strategy, credit risk, digital) and external suppliers (e.g., marketing agencies) in support of various initiatives
  • Support regulatory/operational initiatives as required
  • Support team with ad-hoc requests as needed
  • Proofread marketing materials for clarity, grammar and spelling

Requirements

  • In school for marketing/business
  • Experience with Microsoft Office (Excel, Word, PowerPoint)
  • Analytical and problem-solving skills
  • Interpersonal and communication skills (written & verbal)
  • Project Management and time management skills
  • Financial competence