Account Manager
1 month ago
Cologix is looking for an experienced Account Based Experience Manager to drive our ABX strategy and implement campaigns and tactics. This role will advance existing opportunities as well as generate new opportunities within targeted accounts. This person will play a major role in enhancing awareness, driving engagement and acquiring leads/customers within targeted accounts. This role is a part of the Marketing and will report to the CMO. They will work closely with the Marketing team, Sale representatives and other functions that support revenue generation for Cologix.
Create and implement lead generation and pipeline acceleration programs by planning, organizing, and executing marketing programs for target accounts
Develop creative marketing campaigns by account, use case or industry, as needed, for target accounts
Investigate target market pain points
Optimize programs based upon reporting and other data
Use this information to optimize leads and the lead lifecycle as well as spend and performance
Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes
Lead the development of content and messaging to support the pursuit of targeted companies
Work closely with Sales reps on status of targeted accounts, how to accelerate account progress and existing opportunities within targeted accounts
Deliver training and tools to our sales team to help them be more efficient and effective, including educating Sales on how to utilize data to improve the efficiency of opportunity pursuit.
5+ years experience in B2B tech marketing and account based marketing with functional experience in digital marketing, lead generation, social media marketing
~ Expertise in data center, digital infrastructure or B2B high tech industries
~ Demonstrable experience leading and managing account based experience initiatives, including planning and executing campaigns
~ Knowledgeable of content marketing and inbound marketing to generate more qualified leads
~ Solid knowledge of digital marketing including web, SEO/SEM, social media, display advertising and retargeting
~ Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth
~ Hands-on experience with Salesforce and leveraging this tool to accelerate leads and opportunities
~ Demonstrated project management experience
~ Ability to prioritize requests and manage multiple projects simultaneously and according to deadlines
~ Strong analytical skills and data-driven thinking
~ Willing to take direction from colleagues and to operate as a team
~ Service mentality
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