Chargé(e) SEO

3 weeks ago

Canada Beiersdorf AG Full time

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
As Precision Marketing & Audience Specialist, your job will be to support local teams on audience strategy definition and implementation, build and manage precision marketing campaigns across multiple touchpoints, implement and manage 1PD strategy from definition to activation, and analyze/share data-driven insights for campaigns performance on-going optimizations. Support local teams on audience strategy definition and implementation:
Support brands in audience data strategy definition (identify audience segments, priority use cases, define relevant data sources, support with clear guidance on 1st/2nd party data acquisition along the funnel) in line with regional / global playbooks.
Centralize and develop ongoing digital audience strategy with the precisionmarketing manager.
Detailed planning and management of PM campaigns:
Support pilot/campaigns duration in the preparation of the design workshop andpilots framing data collection, hypotheses testing, etc.
Manage agencies and follow-up with externalpartners as required (for creatives adaptation, set-up in media buying tools, etc.)alongside brand team.
During and post campaign: performance analysis, collection, and codification ofbest practices including delivering Post Campaign Analysis on PM campaignsshowing total campaign performance and insights on optimizations.
Owned platforms driving 1P data:
Lead owned digital assets (e.g., websites and WhatsApp) and analytical capabilities(e.g., Google Analytics), from a data collection / content and SEA/SEO perspective.
Management of the website (including SEA and SEO) to drive key traffic to build key1P audiences for key campaigns as well as insights.
Support brands in data sourcing, test-and-learn approaches to focus on data drivingsuperior value and insights (e.g., Support local markets on 1P Data collection (Non PII and PII), ensuring compliancewith local data privacy guidelines.
Digital Data & Analytics Management:
Ensure rollout and compliance of audience naming, segmentation, taggingstandards and governance including tagging of ads and sites and onboards all datawith media agency & website agency.
Driving actionable insights from campaign data with agency, ensuring constantimprovement of future advertising funnels and evaluate impact on brand and/orsales lift.
Ensure compliance with data sharing guidelines and verifies sensitive topics forBrand, agency relationships (fraud, quality of inventory, etc.).
Ensure linkage and correct data flow between analytical tools and media DSPs.
Ensure proper utilization of collected 1P data in audience creation.
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.

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